| Developing a Strategic Marketing Plan |
| 2 days, Open Enrollment and In-house Offering | 1.2 CEUs l 12 PDUs |
| REGISTER ONLINE | PRINT BROCHURE | ON-SITE DELIVERY | ALUMNI DISCOUNT | EMPLOYEE DISCOUNT | |
 Marketing planning is a major activity in most firms. The development of plans, which are annual in nature, are an important function for marketers, one that is seen as beneficial for improving both coordination and performance. A good marketing plan is an essential part of a proactive market organization. Businesses with a strong market orientation are in continuous pursuit of customer, competitor and market intelligence, and work cross functionally to create value-added customer solutions. Although this is an ongoing process, important benefits result directly from the process of developing a marketing plan, as well as the successful implementation of the marketing plan.This course will be a step-by-step process in marketing planning. At the end of this program, participants will be able to develop a comprehensive marketing plan and understand the strategic elements that are needed to build the plan. |
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PROGRAM DESCRIPTION Participants will learn to develop a comprehensive marketing plan and strategy for their organization; do an industry and competitive analysis; analyze the market and understand how to do a market attractiveness analysis; and develop specific marketing strategies under special situations. ~ Why Marketing Planning? ~ The Current Marketing Situation Market Segmentation and Targeting Product Strategy Pricing Strategy Promotional Strategy Distribution Strategy ~ Setting Objectives ~ Marketing Strategy ~ Action Plan Understanding Implementation Issues ~ Adding Value with the 4P-4R Model ~ Marketing Strategies under Special Circumstances ~ Control Issues in Marketing Planning Putting all together |
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AUDIENCE Those responsible for the design of marketing strategies for an organization, including: marketing managers, brand and product managers, regional and area managers, marketing strategists, and branch managers. The program will be useful for managers in all industries as well as for individuals that are likely to hold these positions in the future.
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PROGRAM DATES / LOCATIONS October 7-8, 2010 l 9:00 a.m.-4:00 p.m. l NSU Main Campus, Fort Lauderdale-Davie
October 7-8, 2010 l 9:00 a.m.-4:00 p.m. l NSU Tampa Educational Center December 9-10, 2010 l 9:00 a.m.-4:00 p.m. l NSU Miami-Kendall Educational Center December 9-10, 2010 l 9:00 a.m.-4:00 p.m. l NSU Orlando Educational Center |
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INSTRUCTOR/S Russell Abratt, Ph.D. Dr. Russell Abratt is the Associate Dean of Internal Affairs and a Professor of Marketing at the Huizenga School at Nova Southeastern University, Ft. Lauderdale. He was Director of Academic Programmes and the FNB Professor of Marketing at the Graduate School of Business Administration, University of the Witwatersrand, Johannesburg. He holds a B.Com, MBA and a Ph.D, in Business Administration. Before entering the academic world, Professor Abratt worked in Operations Management for Foschini and in Marketing Management for Frank and Hirsch, the South African distributors of Citizen, Aiwa, Nikon and Polaroid amongst others. Subsequently he has acted as a marketing strategy consultant for many organizations in a variety of industries, mainly in South Africa, Zimbabwe and Swaziland. These include 3M, Pfizer, Unilever, Dow, BIC, HP and Microsoft. |
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COMMENTS FROM PAST PARTICIPANTS "The program was excellent."
Juan Areiza, Manager of Telecom Services l Seamobile, Inc. "I am new to the PR & marketing industry, so this class was very helpful to me. I feel fully prepared to go back and write a marketing plan for my company." Bene' Burpee, Public Relations & Marketing Director l Sesco Lighting "I would highly recommend it [program] to my colleagues and co-workers." Dannie Connor, Territory Manager l Bell Micro Products Latin America "Great information provided to implement our marketing plans." Rose Ferreira, Customer Satisfaction Manager l Q'Straint "Extremely relevant and real world applicable." Trevor Fried, Vice President - Marketing and Business Development l Louis Poulsen Lighting "Overall good review!" Andrew Judge, CEO l Grove Networks "The instructor was excellent." Ginger Moxey, Public Relations Manager l Grand Bahamas Port Authority  "Good program!"Patricia Mclelland, President l InterActive Legal "Dr. Abratt is a wonderful instructor. His knowledge of the current "Marketing Methods & Strategies" is vast. His practical experience is refreshing." Elizabeth Ober, Product Marketing Manager l Bell Micro Products Latin America "This program was very useful and practical." Homare Teramoto, Product Manager l Olympus Latin America "I will recommend to others." Thomasina Turner-Diggs, Project Coordinator l City of Fort Lauderdale "Very well prepared, presented and reflecting the "real world" business environment." John Palma, Vice President, Sales l FedEx Custom Critical |
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PROGRAM FEE Fee of $725 includes tuition, instructional materials, and coffee breaks. |
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ON-SITE OFFERING/S 
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REGISTRATION
We encourage you to register early to reserve your place in the class.
Register online. Click here or visit our homepage. | Website: http://nova.edu/execed (programs listed by category) Register by phone. Call us | Toll Free: 800.672.7223, ext. 25137 or | Tel: 954.262.5137 Click here to download registration form.  .Register by e-mail. Download registration form and send via e-mail attachment. | E-mail: execed@nova.edu Register by fax. Download registration form and send via fax. | Fax: 954.262.3188 Register by mail. Download registration form and send via mail. | Hudson Institute of Entrepreneurship and Executive Education
H. Wayne Huizenga School of Business and Entrepreneurship Nova Southeastern University 3301 College Avenue, Carl DeSantis Building, Suite 2088 Fort Lauderdale-Davie, FL 33314 Class size is limited; enrollment is on a space-available basis. We accept the following forms of payment: check (payable to "Nova Southeastern University") and credit card (Visa, MasterCard, or American Express). Payment arrangements must be made for your registration to be considered complete. |
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SUBSTITUTION, CANCELLATION, AND TRANSFER POLICIES
Program fees are due in full upon application to the program. If you are unable to attend this program, we will accept an appropriate substitute participant to take your place up to the day of the program. There is a $75 administration fee for substitutions made less than two weeks prior to the start of the program. NSU will grant an 80 percent refund for cancellations made two or more weeks prior to the start of the program. For cancellations made within two weeks prior to the start of the program, a 50 percent refund will be granted. There is no refund if you withdraw after the start of the program. We will allow one transfer of this registration to a future offering of the same program. We will charge an administration fee for any future postponements. Fees and dates are subject to change without notice. |
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CONTACT INFORMATION For additional program information, please contact us at: Hudson Institute of Entrepreneurship and Executive Education http://nova.edu/execed (programs listed by category) |
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PROGRAM STAFF Dr. Vincent S. Daniels l Executive Director l vdaniels@nova.edu |
