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Emerging Franchisor Conference 2007 Agenda

Thursday, November 8

EFC 2007—Day 1: Getting to Know Each Other

5:30 – 7:30 pm

      Welcoming Cocktail Reception
      Sheraton Suites-Plantation

Friday, November 9

EFC 2007—Day 2: Let’s Get Started — Laying the Foundation!

7:30 – 8:00 am

      Registration and Continental Breakfast in Sponsor Networking Area
      H. Wayne Huizenga School of Business & Entrepreneurship
      Nova Southeastern University
      Fort Lauderdale-Davie, Florida


8:00 – 8:15 am

      Welcome, Opening Address & Introduction of Participants
      Cheryl R. Babcock, CFE, Director, IIFE, Nova Southeastern University
      Susan E. Black-Beth, CFE, SVP & Director of Franchising, Super Wash, Inc. and Co-Chair, IIFE Strategic Advisory Board


8:15 – 8:35 am

      State of Franchising: Economic Update and Trends That Affect New and Emerging Franchisors
      Darrell Johnson, President and Chief Executive Officer, FRANdata


8:35 – 9:15 am

      The Importance of Doing It Right from the Beginning
      Steve White, President, Signs Now


9:15 – 10:00 am

      Is Your Operations Manual A True Reflection of Your Operating System? Are You Training Your Franchisees for Success?
      Craig Dietz, President, Special Ops LLC
      Jennifer S. Roberts, CFE, President, Roberts Consulting Services


10:00 – 10:30 am

      Refreshment Break in Sponsor Networking Area


10:30 – 11:15 am

      Infrastructure Development for New and Emerging Growth-Oriented Franchisors
      Karen Powell, CFE, CEO, Décor & You, Inc.
      Terry Powell, CFE, CEO & Founder, The Entrepreneur’s Source


11:15 am – 12:00 pm

      Amy Cheng, Partner, Cheng Cohen LLC


12:00 pm – 1:15 pm

      Lunch in Sponsor Networking Area


1:15 – 2:30 pm

      Roundtable Discussions

• Infrastructure Development for Small, Growth-Oriented Franchisors
  Susan E. Black-Beth, CFE, SVP & Director of Franchising, Super Wash, Inc.
  
• How to Plan A Valuable Franchisee Convention
  Karen Powell, CFE, CEO,Décor & You, Inc.
  
• Negotiating Franchise Agreements
  Frederic A. Cohen, Partner, Cheng Cohen LLC.
  
• Best Practices for Emerging Franchisors
  Joan M. Painter, CFE, Franchise Ventures
  
• Effective Methods for Developing and Updating Your Operations Manuals
  Craig Dietz, President, Special Ops LLC
  
• Co-Branding Issues
  Jenni F. Wisniewski, Kutak Rock LLP
  

2:30 – 3:00 pm

      Taking Your Franchise System to the Next Level with Equity Financing
      Lonnie D. Helgerson, CFE, President & COO, Ident-A-Kid


3:00 – 3:30 pm

      Energy Break in Sponsor Networking Area


3:30 – 4:00 pm

      Growth Issues the Emerging Franchisor Faces
      Mark A. Belanger, Director, Dunkin’ Brands, Inc.


4:00 – 5:30 pm

      Panel of the Pros

      Moderator:
      Amy Cheng, Partner, Cheng Cohen LLC
      All the Speakers and Roundtable Discussion Facilitators from EFC Day 1 Come Together for a Q/A Period to Wrap the Day and Dialogue with EFC Participants


5:30 – 7:00 pm

      Cocktail Reception in the Sponsor Networking Area

Saturday, November 10

EFC 2007—Day 3: We Built It. They Came. Now How Do We Grow Our Franchise System and Sustain the Growth?

8:00 – 8:30 am

      Continental Breakfast in Sponsor Networking Area
      H. Wayne Huizenga School of Business & Entrepreneurship
      Nova Southeastern University
      Fort Lauderdale-Davie, Florida



8:30 – 8:40 am

      Recap of EFC Day’s 1 & 2/Overview of EFC Day 3
      Cheryl R. Babcock, CFE, Director, IIFE, Nova Southeastern University



8:40 – 10:00 am

      Panel Discussion

      Moderator:
      James Young, CFE, President, Spring-Green Lawn Care Corp. and 2007 EFC Taskforce Chair       Panelist:
      Jeffrey C. Bevis, CFE, President, INTERIORS by Decorating De
      Rob Goggins, Vice President of Franchise Development, Great Clips, Inc.
      Charles (Monty) Smith, CFE, Vice President, Franchise Development, PuroSystems, Inc.



10:00 – 10:30 am

      Refreshment Break in Sponsor Networking Area


10:30 – 11:00 am

      Building Dynamic Brand Awareness
      Keith Gerson, President/COO, PuroSystems, Inc.


11:00 am – 11:30 pm

      Monitoring the Growth of Your System through Operations, Field Support and Infrastructure
      Mark Lyso, Franchise Business Consultant, Famous Dave’s of America, Inc.


11:30 am – 12:15 pm

      Staying on the Straight and Narrow, and Trying to Avoid Litigation
      Brian B. Schnell, Partner, Faegre & Benson LLP


12:15 – 1:15 pm

      Lunch Break in Sponsor Networking Area


1:15 am – 2:00 pm

      The New FTC Rule/Franchise Disclosure Document
      Amy Cheng, Partner, Cheng Cohen LLC
      Brian B. Schnell, Partner, Faegre & Benson LLP


2:00 – 3:15 pm

      Roundtable Discussions

• Unique Challenges Facing Small and Emerging Franchisors
  Jeff Levine, President and CEO, Salad Creations
  
• Defining the Sales Process & Dealing with Fear and Anxiety
  James Young, CFE, President, Spring-Green Lawn Care Corp
  
• Fine Tuning Your Franchise Lead Generation Strategy
  Jeffrey C. Bevis, CFE, President, INTERIORS by Decorating Den
  
• Growing the Franchise System through Area Developers
  Lisa M. Oak, Manager, Franchise Brands, LLC
  
• Generating Quality Leads Via the Internet & Groving the Franchise System through Brokers and/or Consultants
  Chris Simnick, CFE, Managing Member and Founder, Synergy Franchise Group, LLC
  

3:15 – 3:30 pm

      Energy Break


3:30 – 4:30 pm

      Panel of the Pros

      Moderator:
      Brian B. Schnell, Partner, Faegre & Benson LLP
      Speakers and Roundtable Discussion Facilitators from Day 3 Come Together for a Q & A Period to Wrap the Day and the Conference


4:30 pm

      EFC 2007 Wrap-Up and Adjourn
      Cheryl R. Babcock, CFE, Director, IIFE, Nova Southeastern University
      James Young, CFE, President, Spring-Green Lawn Care Corp and 2007 EFC Taskforce Chair

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