Lonnie D. Helgerson

CFE, President & COO, Ident-A-Kid

Lonnie D. Helgerson, CFE has over 20 years in the franchise industry working with companies such as Computerland, MicroAge, Super 8 Motels, Best Coupon Book and RJ Gators Florida Sea Grill & Bar. Recognized as the pioneer in the mobile computer service franchise sector, Lonnie was the founder of Computer Doctor the first franchise of its kind and two other franchise chains; Expetec Technology Services & InstantFX Web Services. In February of 2007, he was appointed as President & Chief Operating Officer of Ident-A-Kid; the first and largest child ID franchise chain with over 250 locations.

He currently serves on the VetFran committee of the International Franchise Association and is also a frequent speaker and facilitator for the International Franchise Association, Franchisor Association of Florida and many other various franchise and business seminars. He has also served as a member of the Board of Advisors for the Institute of Franchise Management graduate school, University of St. Thomas, Minneapolis, MN and is a three time graduate of their MBA program for Franchise Management. In 2002, he became a designated CFE (Certified Franchise Executive), administered by the Board of Governors, International Franchise Association. Throughout his career, Lonnie has been featured or written about in many books, magazines, newspapers, TV and radio including USA Today, Wall Street Journal, Entrepreneur Magazine, CNBC Squawk Box, Your World with Neil Cavuto and Paul Harvey.