Steve White

President, Signs Now

Steve White, a 21-year franchise industry veteran, was named Signs Now President in May of 2006. He has been with Signs Now parent company, Allegra Network, since 1994, and the transition to running a growing sign franchise company has generated impressive results. During his 13 years with Allegra, White worked his way from national sales manager and director of marketing to the position of executive vice president where he led a successful re-branding effort.

White’s new leadership role fosters even greater cross-over synergies between Signs Now and Allegra’s printing franchisees as digital technologies continue to emerge, significantly benefiting franchise members in both companies. In addition, his comprehensive experience overseeing the print support areas of marketing, profit mastery, field operations and communications greatly impacts the sharing of knowledge between the two divisions. Allegra Network has more than 650 franchisees operating under its Signs Now, Allegra Print & Imaging, Insty-Prints and American Speedy Printing brands with system-wide sales of more than $380 million.

Prior to his time at Allegra, White joined Domino’s Pizza in 1986 where he spent more than five years in various management positions at the company’s world headquarters. This provided an exciting start to a rewarding career in the franchise industry.