Dr. Sara Weisfeld-SpolterAssociate Professor of Marketing
Suri Weisfeld-Spolter approaches teaching in much the same way she approaches marketing, by developing an underlying understanding of her audience. “I always find out about my students' backgrounds and work experiences so I can relate to them,” said Weisfeld-Spolter. “I want them to feel comfortable enough to ask questions and share their opinions. Most important, I want them to feel confident in their abilities to succeed.”
After earning her Ph.D., M.S., and B.B.A. in marketing from Baruch College, City University of New York, Weisfeld-Spolter has spent her professional career teaching and researching various aspects of consumer behavior. She incorporates results from her research into her classroom presentations and constantly looks for fresh ways to engage her students. “I try to maximize student interest by using a variety of teaching methods, such as cases, lectures, and discussion groups. It is my goal to make class interesting, practical, enjoyable, and motivating.”
While her work is extremely rewarding, Weisfeld-Spolter says that her three young children are her biggest accomplishments to date.