Bachelor of Business Administration |
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A Bachelor of Business Administration combines the core essentials of business with the critical knowledge of communicating and sales. The Huizenga Business School's BBA program prepares graduates for a wide range of entry level positions within the corporate and government sectors.
This rigorous curriculum teaches the fundamentals of business and makes you a strong candidate for employment in management, human resources, operations, and sales. Coursework includes business and strategic communication, conflict management, and team building. You will develop and hone powerful techniques for presenting and delivering a clear and impactful message. As a BBA student, you also have access to the Huizenga Sales Institute - the nation's most advanced sales training facility - an unparalleled advantage in today's challenging job market.
Quick Facts
- 120 credit hours required
- You may begin your enrollment in August (Fall) and January (Winter)
- Study as a full- or part-time Day student on our main campus in Fort Lauderdale-Davie
- Evening classes are available through our Career Program at the main campus, or at the following Student Educational Centers: Miami, West Palm Beach, Orlando, Tampa, Jacksonville and the Bahamas.
- Prefer to study online? Our program features asynchronous communication (e-mail, bulletin boards, and discussion forums)
- 8 and 16 week terms are available (All ACT, ECN and FIN courses are 16 weeks)
Curriculum Guide 
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| ACT 2200 | Financial Accounting | 3 credits |
| FIN 2000 | Personal Finance | 3 credits |
| FIN 3000 | Introduction to Finance | 3 credits |
| HRM 4160 | Human Resource Management | 3 credits |
| HRM 4300 | Managing Workplace Diversity | 3 credits |
| ISM 3660 | Management Information Systems | 3 credits |
| MGT 2050 | Principles of Management | 3 credits |
| MGT 2150 | Business Law I | 3 credits |
| MGT 3110 | Career Planning Strategies and Tactics | 3 credits |
| MGT 4000 | Introduction to Business Strategy | 3 credits |
| MGT 4100 | Business Ethics | 3 credits |
| MGT 4170 | Organizational Behavior | 3 credits |
| MKT 3050 | Marketing Principles and Application | 3 credits |
| OPS 3880 | Operations Management | 3 credits |
| MGT 3020 | Business Communications | 3 credits |
| MGT 3025 | Strategic Communication | 3 credits |
| MGT 3030 | Business Communications Research | 3 credits |
| MGT 3040 | Business Communication Laboratory | 3 credits |
| MKT 3210 | Productive Approaches to Relationship Selling | 3 credits |
| MKT 3220 | Powerful Selling Techniques for Winning Business | 3 credits |
| MKT 3230 | Communicating and Delivering World Class Selling Propositions | 3 credits |
| MKT 3240 | Technology Enabled CRM and Sales Planning | 3 credits |
| MKT 3900 | Marketing Internship | 3 credits |
Course Descriptions top
Full-Time professionals are available to discuss the Bachelor of Business Administration curriculum with you in greater detail. Simply call 800.672.7223 Ext. 25168 or contact our Enrollment Services Staff.
ACT 2200 Financial Accounting (3 cr.)
Provides an introduction to financial accounting and its decision-making elements. Areas covered are the conceptual frameworks of accounting, financial statements and their components, and advance manufacturing environments. Prerequisite: MATH 1030 or higher.
FIN 2000 Personal Finance (3 cr.)
A course designed to help students cope with the financial aspects of life such as taxes, budgeting, insurance, savings, investing, credit and credit card financing, auto and home financing, retirement planning, and estate planning. Prerequisite: MATH 1040.
FIN 3000 Introduction to Finance (3 cr.)
Practical and conceptual problems associated with financial management in business planning, obtaining, and utilizing of funds are the focus of this course. Prerequisite: ACT 2200.
HRM 4160 Human Resource Management (3 cr.)
Surveys personnel policies, techniques, and methods. Topics include wage and salary management, personnel selection and placement, labor relations, and employee rights.
HRM 4300 Managing Workplace Diversity (3 cr.)
Prepares students to manage in the diverse work place. Emphasis is on practical, experiential classroom activities designed to help students understand the range of cultural behaviors and expectations found in the work place.
ISM 3660 Management Information Systems (3 cr.)
Discusses the use of computers in business, as well as database management and information system fundamentals. Prerequisites: TECH 1110, MGT 2050, and MKT 3050.
MGT 2050 Principles of Management (3 cr.)
Provides an overview of management history and theory, schools of management thought, the functions and processes of management, and the environment within which the modern manager operates.
MGT 2150 Business Law I (3 cr.)
Sets forth, explains, illustrates, and applies fundamental principles of business law to modern day business problems. Important subject matters covered are introduction to the legal system, constitutional law as applied to business, contract law and sales law, agency and employment law, types of business organizations, and torts and products liability law. Credit cannot be obtained for both this course and LEGS 3400.
MGT 3110 Career Planning Strategies and Tactics (3 cr.)
Career Planning Strategies and Tactics is a course recommended for juniors or seniors designed to help students in interview preparation and the job search as they seek fulltime employment. The focus is on several key aspects of career preparation including self-assessment, goal-setting, and professional communication. This course is helpful to participants in their transition from an academic environment to a career setting. Transitions involve change and change brings on a flurry of questions about the unknown. The information collected during this course provides data for each student, enabling him/her to answer questions and ease the transition from an academic environment to a career setting.
MGT 4000 Introduction to Business Strategy (3 cr.)
This course emphasizes strategic planning and strategy implementation in an organization. Business strategy is the ongoing process companies and organizations use to form a vision, analyze their external environment and their internal environment, and select one or more strategies to use to create value for customers and other stakeholders. Students learn how to perform internal and external audits, identify problems, and formulate visions, goals and objectives. Students will develop action plans, and evaluate the effectiveness of the outcome of the plan. Case studies are used to promote decision making abilities.Prerequisite: FIN 3000 and MKT 3050.
MGT 4100 Business Ethics (3 cr.)
Examines the nature of morality and theories of normative ethics. Identifies a variety of ethical issues and moral challenges involving consumers, the environment, the professions, and the role of the corporation in our society. Prerequisite: Senior standing.
MGT 4170 Organizational Behavior (3 cr.)
The class material will include both theory and practical application of Organizational Behavior in organizations. OB is the study of how individuals and groups impact the behavior within an organization. It is a field of systematic study that focuses on improving productivity, quality, and assisting practitioners to develop methods to empower people as well as to design and implement to change programs. We live in a world characterized by rapid change, globalization, and diversity. OB offers insights in these areas while providing guidance for managers in creating an ethically healthy work climate. Prerequisite: MGT 2050.
MKT 3050 Marketing Principles and Application (3 cr.)
A focus on the marketing concept, and examination of a marketing oriented firm. Topics include consumer behavior, market analysis and the marketing mix. Students will produce a marketing plan.
OPS 3880 Operations Management (3 cr.)
A problem-oriented course in production and operations management. Topics include inventory control, production control, quality control, services management, and facilities management and control. Prerequisite: MATH 3020.
MGT 3020 Business Communications (3 cr.)
Examines the strategies of effective written and oral business communications. Topics include persuasive messages, delivery of good news and bad news, sales letters, collection messages, design of business reports and oral presentations, use of visual aids, and resume preparation. Prerequisite: COMP 1500.
MGT 3025 Strategic Communication (3 cr.)
This course focuses on delivering prepared and impromptu presentations to various audiences using visual aids. Students will learn how to communicate corporate vision and values, respond during crisis situations, small group vs. large group presentations and many other useful ways and tools for communicating to/with stakeholders. Legal issues will be addressed, as will future scenarios. Prerequisite: MGT 2030 or MGT 3020.
MGT 3030 Business Communications Research (3 cr.)
Students in this course will learn data collection, analysis, organization and decision making skills. They will learn how to apply theories, models and tools to real communication issues in real organizations. The emphasis will be on electronic research. Students will increase their awareness of managing their written communication using some principles and practices of project management. Case based situations will be analyzed. Students will learn how to eliminate information overload. Prerequisite: MGT 3025.
MGT 3040 Business Communication Laboratory (3 cr.)
In this course students will focus on live action interpersonal variables that express themselves in all forms of communication. Issues such as conflict management, influencing/persuading, group decision-making, effective meeting management and team building all within the context of image projection will be addressed in this laboratory. The virtual office will be built using scenario analysis. Prerequisite: MGT 3030.
MKT 3210 Productive Approaches to Relationship Selling (3 cr.)
The focus of this course is to acquaint students with the field of professional selling and the overall sales process required to cultivate long-term relationships with customers. The approach is based on an award winning Sandler methodology based on "collaborating with" rather than "pitching to" prospective customers. The methodology will introduce students to techniques for fostering customer rapport while methodically guiding the buyer-seller interaction to ensure a high rate of sales closure. The student should also gain a better understanding of how sales fits into the overall marketing function and the organization as a whole. Pre-requisite MKT 3050.
MKT 3220 Powerful Selling Techniques for Winning Business (3 cr.)
The intent of this course is to apply real world techniques for sharpening sales performance across a variety of complex selling situations. This course will focus on the qualifying and disqualifying steps in the Sandler sales process. In order to be effective in sales students have to master a number of questioning techniques. This course will help students to internalize these questioning techniques through practice and utilizing state-of-the art taped role playing. The questioning and listening techniques learned will be applied to the qualifying steps of the sales process ¿ pain (problem) discovery, budget and decision process. Prerequisite: MKT 3210.
MKT 3230 Communicating and Delivering World Class Selling Propositions (3 cr.)
In this course, students will learn to develop selling strategies for effective sales proposals that ensure high probability sales closure. State-of-the-art techniques will be discussed for crafting customer oriented presentations using appropriate media and demonstration tools. Students will also learn powerful techniques for avoiding buyer remorse and maintaining ongoing relationships. In addition, business development strategies will be learned using innovative techniques. Prerequisites: MKT 3220
MKT 3240 Technology Enabled CRM and Sales Planning (3 cr.)
This course focuses on Customer Relationship Management (CRM) sales concepts and technology to maximize the effectiveness and efficiency of selling efforts across a portfolio of sales opportunities. Students will be introduced to skills required in professional, service and manufacturing organizations to satisfy customers with sound relationship strategies. In addition, they will get hands-on experience in sales automation technologies to facilitate customer loyalty programs, contact management, action planning and pro-active prospecting as well as to improve overall sales productivity and performance. State-of-the-art data base tools will be introduced for administering multi-media sales communications, developing sales plans, managing sales time and territories, creating forecasts and tracking opportunities. Prerequisite: MKT 3230.
MGT 3900 Management Internship (3 cr.)
The Huizenga Business School fosters learning through the application of classroom theory in the workplace. Undergraduate students have the option of participating in a university sponsored internship for academic credit. The minimum internship work requirement is 180 hours during one semester. Registration for internship is done through the HSBE Office of Academic Advising, not online, after conferral with the NSU Office of Career Development. ACADEMIC REQUIREMENTS: good academic standing, GPA of 2.5 or higher, and completion of at least 36 credit hours. Grading is Pass/Fail.
