BS in Marketing
The mission of the undergraduate marketing major program is to help prepare students for marketing careers in today's changing marketplace, including careers in sales, brand management, sales promotion, customer service, direct marketing, event planning, advertising, and media planning.
The program provides students with an understanding of the marketing process for creating, communicating, and delivering products and services that have superior value for customers and other stakeholders. Students are exposed to a range of current marketing practices in their curriculum, which consists of core foundational courses and marketing electives. This is supplemented by internships, competitive marketing projects, and participation in the student chapter of the American Marketing Association.
Upon completion of the B.S in Marketing, graduates will be able to:
- Apply in detail the practices and principles common to the marketing function;
- Apply marketing principles to analyze, plan, implement, and control marketing operations;
- Demonstrate knowledge and comprehension of brand and marketing management as well as selling and integrated marketing communication;
- Demonstrate proficiency in marketing research by making appropriate suggestions to resolve marketing problems and interpret marketing research results;
- Suggest appropriate marketing strategies and tactics for domestic, global business and consumer markets;
- Demonstrate competency of the Internet and interactive marketing technologies as a promotional medium and distribution channel.
- 120 credit hours required
- You may begin your enrollment at various times throughout the year.
- Full-Time enrollment on our main campus in Fort Lauderdale-Davie
- Part-Time (Evening) program available on our main campus or in Nassau
- Also available as an online program
- 8 week terms are available (All ACT, ECN and FIN courses are 16 weeks)
Curriculum Guide top
This curriculum is for new BS in Marketing students starting after August 23, 2010. If you began the BS in Marketing program prior to August 23, 2010 please contact the Academic Advising Office and set up an appointment with your advisor.
|ACT 2200||Financial Accounting||3 credits|
|ACT 2300||Managerial Accounting||3 credits|
|FIN 3010||Corporation Finance||3 credits|
|INB 3550||International Business||3 credits|
|ISM 3660||Management Information Systems||3 credits|
|MGT 2050||Principles of Management||3 credits|
|MGT 2150||Business Law I||3 credits|
|MGT 4100||Business Ethics||3 credits|
|MGT 4170||Organizational Behavior||3 credits|
|MGT 4880||Business Strategy and Policy||3 credits|
|MKT 3050||Marketing Principles and Application||3 credits|
|OPS 3880||Operations Management||3 credits|
|MKT 3060||Consumer Behavior||3 credits|
|MKT 3100||Services Marketing||3 credits|
|MKT 3210||Professional Selling||3 credits|
|MKT 4100||Integrated Marketing Communication||3 credits|
|MKT 4700||Marketing Research||3 credits|
|MKT 4710||Marketing Strategy||3 credits|
|MKT 3900 or|
|Marketing Internship or|
Marketing Elective (must have MKT prefix)
|MKT xxxx||Marketing Elective (must have MKT prefix)||3 credits|
Course Descriptions top
Full-Time professionals are available to discuss the BS in Marketing curriculum with you in greater detail. Simply call 800.338.4723 or contact our Office of Undergraduate Admissions.
ACT 2200 Financial Accounting (3 cr.)
Provides an introduction to financial accounting and its decision-making elements. Areas covered are the conceptual frameworks of accounting, financial statements and their components, and advance manufacturing environments. Prerequisite: MATH 1030 or higher.
ACT 2300 Managerial Accounting (3 cr.)
Integrates the accounting process with the planning, coordinating, and control functions of the business organization. Topics include strategic planning, tactical and operational decision making, budgeting, responsibility accounting, and performance measurement. Prereqiuiste: MATH 1030 or higher
FIN 3010 Corporation Finance (3 cr.)
Applies financial management to organizations. Topics include ratio analysis, leverage, cash budgeting, and capital structure. Prerequisite: ACT 2200, ECN 2020 and MATH 2020
INB 3550 International Business (3 cr.)
Surveys the legal and cultural environment of international business; the international financial system; management of international operations; personnel and labor relations; international marketing; international economics, trade, and finance; multinational enterprise; and international accounting. Prerequisite: ECN 2025.
ISM 3660 Management Information Systems (3 cr.)
Discusses the use of computers in business, as well as database management and information system fundamentals. Prerequisites: TECH 1110, MGT 2050, and MKT 3050.
MGT 2050 Principles of Management (3 cr.)
Provides an overview of management history and theory, schools of management thought, the functions and processes of management, and the environment within which the modern manager operates.
MGT 2150 Business Law I (3 cr.)
Sets forth, explains, illustrates, and applies fundamental principles of business law to modern day business problems. Important subject matters covered are introduction to the legal system, constitutional law as applied to business, contract law and sales law, agency and employment law, types of business organizations, and torts and products liability law. Credit cannot be obtained for both this course and LEGS 3400.
MGT 4100 Business Ethics (3 cr.)
Examines the nature of morality and theories of normative ethics. Identifies a variety of ethical issues and moral challenges involving consumers, the environment, the professions, and the role of the corporation in our society. Prerequisite: Senior standing.
MGT 4170 Organizational Behavior (3 cr.)
The class material will include both theory and practical application of Organizational Behavior in organizations. OB is the study of how individuals and groups impact the behavior within an organization. It is a field of systematic study that focuses on improving productivity, quality, and assisting practitioners to develop methods to empower people as well as to design and implement to change programs. We live in a world characterized by rapid change, globalization, and diversity. OB offers insights in these areas while providing guidance for managers in creating an ethically healthy work climate. Prerequisite: MGT 2050.
MGT 4880 Business Strategy and Policy (3 cr.)
Business Strategy and Policy is an integrative senior course in strategic management building on functional area learning in management, accounting, finance, operations and marketing. The course focuses on the solution of specific business problems utilizing a corporate simulation which requires students to develop a strategy to lead their own company and implement the strategy through tactics for operations, management, marketing, and finance. Students are measured by a balanced scorecard estimating their performance in each area and their preparation for the future. Prerequisites: MATH 3020, FIN 3010 and ECN 2020.
MKT 3050 Marketing Principles and Application (3 cr.)
A focus on the marketing concept, and examination of a marketing oriented firm. Topics include consumer behavior, market analysis and the marketing mix. Students will produce a marketing plan.
OPS 3880 Operations Management (3 cr.)
This course approaches Operations Management from the ¿inside-out.¿ It develops the student¿s personal understanding of processes, process capabilities and results and then transfers those into the business environment. The course builds on an understanding of applied statistics to develop an understanding of the planning and the processes involved in the creation of value both through provision of services and manufacture of goods. Topics include process flow and capability, operations strategy, total quality management (TQM), supply chain and capacity management, process improvement, project management. Prerequisites: Math 3020 or Math 3020H, or Math 2020, or Math 2020H.
MKT 3060 Consumer Behavior (3 cr.)
This course introduces students to marketing concepts and theories developed in the behavioral and economic sciences (cultural anthropology, psychology, social-psychology, and sociology) as they relate to consumer and business markets. Students will examine models of consumer behavior and organizational buying. They will learn how these behaviors are influenced by principles of learning, motivation, personality, perception, and group influence. Frameworks of consumer and buyer behavior are discussed in the context of advertising/promotion, product management, and the development of effective marketing strategies. Prerequisite: MKT 3050.
MKT 3100 Services Marketing (3 cr.)
Explores the marketing of services, highlighting the distinctions that exist in the marketing of intangibles. Presents strategies for marketing of services versus the traditional product related marketing. Prerequisite: MKT 3050.
MKT 3210 Professional Selling (3 cr.)
The focus of this course is to introduce students to the field of professional and personal selling, their role in marketing, and the overall sales process required to cultivate long-term relationships through effective communications, rapport and bonding strategies. Prereq: MKT 3050 or SPT 3650.
MKT 3900 Marketing Internship (3 cr.)
The Huizenga Business School fosters learning through the application of classroom theory in the workplace. Undergraduate students have the option of participating in a university sponsored internship for academic credit. The minimum internship work requirement is 180 hours during one semester. Registration for internship is done through the HSBE Office of Academic Advising, not online, after conferral with the NSU Office of Career Development. ACADEMIC REQUIREMENTS: good academic standing, GPA of 2.5 or higher, and completion of at least 36 credit hours.
MKT 4100 Integrated Marketing Communication (3 cr.)
The Integrated Marketing Communication course introduces students to the concept and application of integrating the elements of advertising, sales promotion, public relations, direct marketing and other essentials of the marketing mix to support the overall marketing strategy. IMC allows marketers to effectively and efficiently reach prospects and retain customers with consistent brand messages in the context of fragmented media and increasing customer empowerment through the Internet. Emphasis will be placed on linking the fundamentals of segmentation, targeting, positioning, buyer behavior, and branding with planning, budgeting, and executing a comprehensive, integrated marketing communication program from message development through media selection. Prerequisite: MKT 3060.
MKT 4700 Marketing Research (3 cr.)
This course outlines the fundamentals of research methodology and its application to the solution of marketing problems. Students are exposed to procedures and analytical tools for collection, analysis and interpretation of data for marketing decisions. Topics include: problem definition, research design, questionnaire construction, sampling, attitude scaling, statistical analysis, presentation and evaluation or research findings. A field research project may be included. Prerequisites: MKT 3060.
MKT 4710 Marketing Strategy (3 cr.)
Examines marketing activities from the viewpoint of the marketing executives. Topics include strategic planning and policy formulations; the use of marketing research; test marketing of products; and inter-company coordination of pricing and promotion. Prerequisites: MKT 3060 and Senior-level standing.