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Bachelor of Science in Marketing

Marketing is the process of determining consumer needs, the translation of those needs into products and services and the selling of those products and services. The major prepares students to practice marketing in today's competitive global environment. Students may complete this major on a full- or part-time basis on our main campus in Fort Lauderdale-Davie.

Quick Facts:

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   Program Formats

For an outline of this program, please see the Bachelor of Science in Marketing Curriculum Guide.

Nicholas A. Castaldo, M.B.A. - Mr. Castaldo consults for restaurant concepts, consumer products and service businesses, and multi-unit retail operations. He is currently a member of the Board of Directors and an equity partner in a start-up restaurant concept -Anthony's Coal Fired Pizza- based in South Florida.

Curriculum Guide  top

This curriculum requirement is for new students starting after January 01, 2008. If you began your program prior to January, 2008 please contact the Academic Advising Office and set up an appointment with your advisor.

Curriculum - Bachelor of Science in Marketing

Total credits: 120

General Education Requirements: 36 Credits

• Composition - COMP 1500 plus 3 additional credits above COMP 1000
• Mathematics - MATH 1040 (or higher) and MATH 3020
• Humanities - WRIT 3150 plus 3 additional credits from ARTS, FILM, HIST, HONR, HUMN, LITR, PHIL, SPAN, THEA, or WRIT
• Social and Behavioral Sciences - ECN 2020, ECN 2025, PSYC 1020
• Natural and Physical Sciences - 3 credits from BIOL, CHEM, ENVS, MBIO, or PHYS
• Speech - 3 credits (SPCH)
• General Education Elective - 3 credits from one of these areas:
  ARTS, BIOL, CHEM, COMM, ENVS, FILM, GEOG, GEST, GLBS, HIST, HONR, HUMN, LITR, MBIO, PHIL, PHYS, POLS, PSYC, SOCL, SPAN, or THEA

Business Core: 36 credits

Major Courses: 24 credits

Open Electives: 24 credits

For a description of these courses, including prerequisite requirements, see the Course Descriptions - Bachelor of Science in Marketing page.

Course Descriptions  top

Bachelor of Science in Marketing

Full-Time professionals are available to discuss course content in greater detail with you. Simply contact your Admissions Manager at 800.672.7223 Ext. 25168 or use the Contact Us link.

Business Core Courses

ACT 2200     Financial Accounting  (3 cr.)

Provides an introduction to financial accounting and its decision-making elements. Areas covered are the conceptual frameworks of accounting, financial statements and their components, and advance manufacturing environments. Prerequisite: MATH 1030 or higher.

ACT 2300     Managerial Accounting  (3 cr.)

Integrates the accounting process with the planning, coordinating, and control functions of the business organization. Topics include strategic planning, tactical and operational decision making, budgeting, responsibility accounting, and performance measurement. Prerequiste: ACT 2200 or equivalent.

FIN 3010     Corporation Finance  (3 cr.)

Applies financial management to organizations. Topics include ratio analysis, leverage, cash budgeting, and capital structure. Prerequisite: ACT 2200, ECN 2020 and MATH 3020

INB 3550     International Business  (3 cr.)

Surveys the legal and cultural environment of international business; the international financial system; management of international operations; personnel and labor relations; international marketing; international economics, trade, and finance; multinational enterprise; and international accounting. Prerequisite: ECN 2025.

ISM 3660     Management Information Systems  (3 cr.)

Discusses the use of computers in business, as well as database management and information system fundamentals.

MGT 2050     Principles of Management  (3 cr.)

Provides an overview of management history and theory, schools of management thought, the functions and processes of management, and the environment within which the modern manager operates.

MGT 2150     Business Law I  (3 cr.)

Sets forth, explains, illustrates, and applies fundamental principles of business law to modern day business problems. Important subject matters covered are introduction to the legal system, constitutional law as applied to business, contract law and sales law, agency and employment law, types of business organizations, and torts and products liability law. Credit cannot be obtained for both this course and LEGS 3400.

MGT 4100     Business Ethics  (3 cr.)

Examines the nature of morality and theories of normative ethics. Identifies a variety of ethical issues and moral challenges involving consumers, the environment, the professions, and the role of the corporation in our society. Prerequisite: Senior standing.

MGT 4170     Organizational Behavior  (3 cr.)

The class material will include both theory and practical application of Organizational Behavior in organizations. OB is the study of how individuals and groups impact the behavior within an organization. It is a field of systematic study that focuses on improving productivity, quality, and assisting practitioners to develop methods to empower people as well as to design and implement to change programs. We live in a world characterized by rapid change, globalization, and diversity. OB offers insights in these areas while providing guidance for managers in creating an ethically healthy work climate. Prerequisite: MGT 2050.

MGT 4880     Business Strategy and Policy  (3 cr.)

An integrative senior-year course in which the disciplines of management, finance, behavioral sciences, and marketing focus on the solution of business problems. Case studies will be employed in this course. Prerequisite: Senior-level standing,FIN 3010, and MKT 3050.

MKT 3050     Marketing Principles and Application  (3 cr.)

A focus on the marketing concept, and examination of a marketing oriented firm. Topics include consumer behavior, market analysis and the marketing mix. Students will produce a marketing plan.

OPS 3880     Operations Management  (3 cr.)

A problem-oriented course in production and operations management. Topics include inventory control, production control, quality control, services management, and facilities management and control. Prerequisite: MATH 3020.

Marketing Major Courses

MKT 3060     Buyer Behavior  (3 cr.)

This course introduces students to marketing concepts and theories developed in the behavioral and economic sciences (cultural anthropology, psychology, social-psychology, and sociology) as they relate to consumer and business markets. Students will examine models of consumer behavior and organizational buying. They will learn how these behaviors are influenced by principles of learning, motivation, personality, perception, and group influence. Frameworks of consumer and buyer behavior are discussed in the context of advertising/promotion, product management, and the development of effective marketing strategies. Prerequisite: MKT 3050.

MKT 3100     Marketing Services  (3 cr.)

Explores the marketing of services, highlighting the distinctions that exist in the marketing of intangibles. Presents strategies for marketing of services versus the traditional product related marketing. Prerequisite: MKT 3050.

MKT 3250     Selling and Sales Management  (3 cr.)

This course focuses on the principles and practices of selling and sales management. Topics include promotional planning, personal selling, situational selling, negotiating skills, relationship management, and sales management. Students will complete a sales action plan for an approved product or service for their term project. Students will make sales presentation to the class and submit a written project including a sales management component at the end of the term. Prerequisite: MKT 3050.

MKT 4100     Integrated Marketing Communication  (3 cr.)

The Integrated Marketing Communication course introduces students to the concept and application of integrating the elements of advertising, sales promotion, public relations, direct marketing and other essentials of the marketing mix to support the overall marketing strategy. IMC allows marketers to effectively and efficiently reach prospects and retain customers with consistent brand messages in the context of fragmented media and increasing customer empowerment through the Internet. Emphasis will be placed on linking the fundamentals of segmentation, targeting, positioning, buyer behavior, and branding with planning, budgeting, and executing a comprehensive, integrated marketing communication program from message development through media selection. Prerequisite: MKT 3060.

MKT 4700     Marketing Research  (3 cr.)

This course outlines the fundamentals of research methodology and its application to the solution of marketing problems. Students are exposed to procedures and analytical tools for collection, analysis and interpretation of data for marketing decisions. Topics include: problem definition, research design, questionnaire construction, sampling, attitude scaling, statistical analysis, presentation and evaluation or research findings. A field research project may be included. Prerequisites: MKT 3060.

MKT 4710     Marketing Strategy  (3 cr.)

Examines marketing activities from the viewpoint of the marketing executives. Topics include strategic planning and policy formulations; the use of marketing research; test marketing of products; and inter-company coordination of pricing and promotion. Prerequisites: MKT 3060 and Senior-level standing.