Minor in Marketing

If your career plans include advertising, B2B, sales, services, technology, or the wholesale/retail industries you can enhance your major by completing a minor in marketing. Our innovative program taught by business savvy marketing professors requires the completion of 15 credit hours.

Required:

MGT 2050 Principles Of Management  3 credits
MKT 3050 Marketing Principles and Application  3 credits

Select three of the following (four for business majors):

MKT 3060 Buyer Behavior  3 credits
MKT 3100 Marketing Services  3 credits
MKT 3210 Productive Approaches to Relationship Selling  3 credits
MKT 3220 Powerful Communications Techniques for Winning Business  3 credits
MKT 3230 World Class Prospecting and Sales Pursuit Strategies  3 credits
MKT 3320 International Marketing  3 credits
MKT 3410 Business & High Tech Marketing  3 credits
MKT 3510 Customer Value & Relationship Marketing  3 credits
MKT 3600 Digital and Search Engine Marketing  3 credits
MKT 3610 Marketing and Sales Through Social Media  3 credits
MKT 3800 Entrepreneurial Marketing  3 credits
MKT 3900 Marketing Internship/Cooperative Educa  3 credits
MKT 4100 Integrated Marketing Communication & Internet  3 credits
MKT 4700 Marketing Research  3 credits
MKT 4710 Marketing Strategy  3 credits

Current students: Please consult your Academic Advisor for program requirements or access SharkLink for your CAPP report. Program requirements are subject to change, and your Academic Advisor or CAPP report can provide you with the courses required for your catalog term.

Course Descriptions

Full-Time professionals are available to discuss the minor in marketing curriculum with you in greater detail. Simply call 800.338.4723 or contact our Office of Undergraduate Admissions.

MGT 2050     Principles Of Management  (3 cr.)

Provides an overview of management history and theory, schools of management thought, the functions and processes of management, and the environment within which the modern manager operates.

MKT 3050     Marketing Principles and Application  (3 cr.)

A focus on the marketing concept, and examination of a marketing oriented firm. Topics include consumer behavior, market analysis and the marketing mix. Students will produce a marketing plan.

MKT 3060     Buyer Behavior  (3 cr.)

This course introduces students to marketing concepts and theories developed in the behavioral and economic sciences (cultural anthropology, psychology, social-psychology, and sociology) as they relate to consumer and business markets. Students will examine models of consumer behavior and organizational buying. They will learn how these behaviors are influenced by principles of learning, motivation, personality, perception, and group influence. Frameworks of consumer and buyer behavior are discussed in the context of advertising/promotion, product management, and the development of effective marketing strategies. Prerequisite: MKT 3050.

MKT 3100     Marketing Services  (3 cr.)

Explores the marketing of services, highlighting the distinctions that exist in the marketing of intangibles. Presents strategies for marketing of services versus the traditional product related marketing. Prerequisite: MKT 3050.

MKT 3210     Productive Approaches to Relationship Selling  (3 cr.)

The focus of this course is to introduce students to the field of professional and personal selling, their role in marketing, and the overall sales process required to cultivate long-term relationships through effective communications, rapport and bonding strategies. Prereq: MKT 3050 or SPT 3650.

MKT 3220     Powerful Communications Techniques for Winning Business  (3 cr.)

The focus of this course is the application of contemporary selling behaviors that apply to any industry. Building on concepts learned in MKT 3210, students explore the role of professional selling in the firm’s marketing strategy. This course is designed to develop one’s selling and communication skills via mock presentations and role plays. Prereq: MKT 3210

MKT 3230     World Class Prospecting and Sales Pursuit Strategies  (3 cr.)

In this course, students will learn to develop selling strategies for effective sales proposals that ensure high probability sales closure. State-of-the-art techniques will be discussed for crafting customer oriented presentations using appropriate media and demonstration tools. Students will also learn powerful techniques for avoiding buyer remorse and maintaining ongoing relationships. In addition, business development strategies will be learned using innovative techniques. Prerequisites: MKT 3220

MKT 3320     International Marketing  (3 cr.)

The course studies the scope of international marketing, the structure of multinational markets, foreign market research, international advertising and promotion, international distribution channels, international product policy, international pricing policy, and export/import management. Prerequisites: INB 3550 and MKT 3050.

MKT 3410     Business & High Tech Marketing  (3 cr.)

MKT 3410 - Business & High Tech Mkt. - (3 Credits):This course examines the distinct aspects of industrial (business-to-business) marketing and both the operational and strategic issues associated with the organizational buyer. Emphasis is placed on the special challenges of high technology markets that confront marketing managers and sales personnel. Using lectures and case studies, topics include: assessing industrial marketing opportunities, understanding the organizational buying process, and formulating industrial marketing strategies. Prerequisite: MKT 3050.

MKT 3510     Customer Value & Relationship Marketing  (3 cr.)

MKT 3510 Customer Value & Relationship Mkt.(3 Credits):The Customer Value and Relationship Marketing course builds on the principle the customer is at the center of the firm's activity and that by delivering superior value and building long-term relationships the firm will be competitive and generate sales and profits. Every successful firm whether marketing to consumers or to businesses, has developed customer relationship strategies, tools, and processes to provide outstanding value to customers. The course approaches building customer value and relationships from three important perspectives. First, the course focuses on the customer using key marketing concepts such as satisfaction, loyalty, retention and the strategies used to build these. Second, the course develops implementing customer relationship management from the organizational perspective across all functional areas and with special emphasis on sales and marketing. Third, the course introduces students to the importance of data management as a foundation of customer relationship management and marketing insight and the importance of evaluative tools to measure the progress of a customer relationship program. The course will use lectures, discussions, case problems and written assignments. Prerequisite: MKT 3050.

MKT 3600     Digital and Search Engine Marketing  (3 cr.)

From the smallest local retailer to the giant multi-national, the Internet has changed how products and services are marketed. This course will examine the foundation, operation and implications of Internet marketing. Topics focus on how the Internet influences marketing activities and how market-driven organizations adapt to this new business environment. This course will explore the Internet's effect of strategic planning, marketing research, segmentation, target market selection, customer service and relationship building, personalization, customization, and marketing mix decisions. In addition, it will explore electronic data tools, legal and ethical issues, search engine optimization, and on-line communication/promotion including blogging, enriched e-mail, podcasting, social media, and website management. The course will also address marketing strategy issues when combining brick-and mortar with brick-and-click operations within a company and the evaluation of corporate websites. Prerequisites MKT 3060

MKT 3610     Marketing and Sales Through Social Media  (3 cr.)

At the core of this inbound marketing approach is a myriad of social networking, search engine marketing and targeted email campaign concepts that students will study for the purpose of crafting inbound marketing strategies. Using the latest in Social Web technologies, students will develop social media driven campaign and relational strategies to create and nurture sales leads and prospects. Prereq: MKT 3050

MKT 3800     Entrepreneurial Marketing  (3 cr.)

The successful entrepreneur if faced with the challenge of innovation and growth, often with limited resources. How innovation - in the form of new products, services, and business concepts - is brought to the marketplace will be explored using small and start-up businesses, new economy companies, and corporate entrepreneurial models. Coursework will include defining market opportunities, value propositions, target-marketing, positioning strategy, branding, promotion (including public relations and guerilla marketing), distribution, including the Web, pricing, and customer relationship management in the context of entrepreneurial setting, resources, and culture. Case studies will be used to exemplify the various steps in launching successful products, businesses and initiatives. The course will culminate in the preparation and presentation of a marketing plan geared to the entrepreneurial organization. Prerequisites: MKT 3050

MKT 3900     Marketing Internship/Cooperative Educa  (3 cr.)

The Huizenga Business School fosters learning through the application of classroom theory in the workplace. Undergraduate students have the option of participating in a university sponsored internship for academic credit. The minimum internship work requirement is 180 hours during one semester. Registration for internship is done through the HSBE Office of Academic Advising, not online, after conferral with the NSU Office of Career Development. ACADEMIC REQUIREMENTS: good academic standing, GPA of 2.5 or higher, and completion of at least 36 credit hours.

MKT 4700     Marketing Research  (3 cr.)

This course outlines the fundamentals of research methodology and its application to the solution of marketing problems. Students are exposed to procedures and analytical tools for collection, analysis and interpretation of data for marketing decisions. Topics include: problem definition, research design, questionnaire construction, sampling, attitude scaling, statistical analysis, presentation and evaluation or research findings. A field research project may be included. Prerequisites: MKT 3060.

MKT 4710     Marketing Strategy  (3 cr.)

Examines marketing activities from the viewpoint of the marketing executives. Topics include strategic planning and policy formulations; the use of marketing research; test marketing of products; and inter-company coordination of pricing and promotion. Prerequisites: MKT 3060 and Senior-level standing.




Undergraduate Program