Minor in Sales

Tour the Sales Institute

A minor in sales is now available to all undergraduate students, regardless of major. This program gives students access to specialized training in a career area that features lucrative salaries and numerous job opportunities. The curriculum includes one marketing course plus four sales courses, which combine sales concepts with real-world sales techniques. The curriculum aims to educate students in sales concepts, which are vital in today’s job market. Research has shown that employers are looking for basic business communication and sales skills in all professions; sales skills are an integral component of all occupations, whether you are selling yourself, an idea, a new business proposal or a new client.

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The minor in sales requires completion of 15 credit hours.

Required:

MKT 3050 Marketing Principles and Application  3 credits
MKT 3210 Productive Approaches to Relationship Selling  3 credits
MKT 3220 Powerful Communications Techniques for Winning Business  3 credits
MKT 3230 World Class Prospecting and Sales Pursuit Strategies  3 credits
MKT 3610 Marketing and Sales Through Social Media  3 credits

Optional Course:

MKT 3900 Marketing Internship/Cooperative Educa  3 credits

Current students: Please consult your Academic Advisor for program requirements or access SharkLink for your CAPP report. Program requirements are subject to change, and your Academic Advisor or CAPP report can provide you with the courses required for your catalog term.

Course Descriptions

Full-Time professionals are available to discuss the minor in sales curriculum with you in greater detail. Simply call 800.338.4723 or contact our Office of Undergraduate Admissions.

MKT 3050     Marketing Principles and Application  (3 cr.)

A focus on the marketing concept, and examination of a marketing oriented firm. Topics include consumer behavior, market analysis and the marketing mix. Students will produce a marketing plan.

MKT 3210     Productive Approaches to Relationship Selling  (3 cr.)

The focus of this course is to introduce students to the field of professional and personal selling, their role in marketing, and the overall sales process required to cultivate long-term relationships through effective communications, rapport and bonding strategies. Prereq: MKT 3050 or SPT 3650.

MKT 3220     Powerful Communications Techniques for Winning Business  (3 cr.)

The focus of this course is the application of contemporary selling behaviors that apply to any industry. Building on concepts learned in MKT 3210, students explore the role of professional selling in the firm’s marketing strategy. This course is designed to develop one’s selling and communication skills via mock presentations and role plays. Prereq: MKT 3210

MKT 3230     World Class Prospecting and Sales Pursuit Strategies  (3 cr.)

In this course, students will learn to develop selling strategies for effective sales proposals that ensure high probability sales closure. State-of-the-art techniques will be discussed for crafting customer oriented presentations using appropriate media and demonstration tools. Students will also learn powerful techniques for avoiding buyer remorse and maintaining ongoing relationships. In addition, business development strategies will be learned using innovative techniques. Prerequisites: MKT 3220

MKT 3610     Marketing and Sales Through Social Media  (3 cr.)

At the core of this inbound marketing approach is a myriad of social networking, search engine marketing and targeted email campaign concepts that students will study for the purpose of crafting inbound marketing strategies. Using the latest in Social Web technologies, students will develop social media driven campaign and relational strategies to create and nurture sales leads and prospects. Prereq: MKT 3050




Undergraduate Program