I. COURSE DESCRIPTION
Examines the strategies of effective written and oral business communications. Topics include persuasive messages, delivery of good news and bad news, sales letters, collection messages, design of business reports and oral presentations, use of visual aids, and resume preparation. Prerequisite: COMP 1500.
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II. PREREQUISITES
(
COMP 1500
)
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III. LEARNING OUTCOMES
1) Analyze the intended audience and structure business communications for maximum effect through appropriate style and tone. 2) Utilize the basic components of effective business communications. 3) Write business communications which contain direct requests, good news or bad news messages. 4) Understand the interface between electronic technology and business communication. 5) Show improved ability to write effective sentences and coherent paragraphs in business formats. 6) Demonstrate the ability to organize ideas in business documents. 7) Demonstrate persuasive skills through business communications. 8) Write an effective resume and letter of application.
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IV. COURSE MATERIAL
- Required Materials
- Textbooks
Business Communication (with Teams handbook)
- 15.Edition
- 2008
Lehman, Carol & DuFrene, Debbie
Thomson Learning
ISBN: 9780324375534
APA Manual
The APA Manual 5th Edition is a recommended textbook for all courses.
Effective August 1st 2009, the 6th edition of the APA Manual is recommended for all courses.
NSU Bookstore
Textbooks and Case Studies may be purchased from the NSU Bookstore (located in the University Park Plaza) by calling 1-800-509-2665 or online at http://www.nsubooks.bkstore.com.
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The NSU libraries comprise the Alvin Sherman Library, Research, and Information Technology Center, East Campus Branch Library, Health Professions Division Library, Law Library and Technology Center, North Miami Beach Branch Library, University School Library Media Centers, and the William S. Richardson Ocean Science Library. Students are strongly encouraged to visit one of the physical locations and/or take advantage of the vast electronic library available for research. For more information, please visit http://www.nova.edu/library.
Please note that all required and recommended materials should be referenced in APA style.
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