Examines research designs commonly used in business decision making. Topics include survey, observation, data analysis, sampling, and quasi-experiments as they relate to problems in an organizational setting. Students submit a research proposal as part of the course requirements. Prerequisite: MATH 3020.

( MATH 3020 )

1)        Describe the basic characteristics of research.
2)        Construct an acceptable problem statement.
3)        Construct and test a hypothesis.
4)        Evaluate research efforts as found in the literature in terms of scientific method.
5)        Understand measurement scales.
6)        Understand various measurement techniques as tools of research.
7)        Incorporate the concepts of reliability and validity.
8)        Understand the ethical issues in business research.
9)        Correctly use observation methods.
10)        Distinguish between deductive and inductive reasoning.
11)        Describe a variety of research methodologies.
12)        Construct a research proposal.
13)        Correctly format a research report.
14)        Correctly credit references.
15)        Collect primary data.
16)        Construct a survey including sample, questionnaire and interview techniques.
17)        Interpret basic statistical indications of research results.

1. Required Materials


1. Textbooks

Business Research Methods - 7.Edition - 2002
William G. Zikmund- (Custom Paperback)
South-Western Publishing (Thomson)
ISBN: 032429929


Bivariate Data Analysis: A Practical Guide - 1.Edition - 2000
Randi Sims
Nova Science Publishers, Inc.
ISBN: 1560727519



APA Manual
The APA Manual 5th Edition is a recommended textbook for all courses.
Effective August 1^st 2009, the 6th edition of the APA Manual is recommended for all courses.

NSU Bookstore
Textbooks and Case Studies may be purchased from the NSU Bookstore (located in the University Park Plaza) by calling 1-800-509-2665 or online at http://www.nsubooks.bkstore.com.

The NSU libraries comprise the Alvin Sherman Library, Research, and Information Technology Center, East Campus Branch Library, Health Professions Division Library, Law Library and Technology Center, North Miami Beach Branch Library, University School Library Media Centers, and the William S. Richardson Ocean Science Library. Students are strongly encouraged to visit one of the physical locations and/or take advantage of the vast electronic library available for research. For more information, please visit http://www.nova.edu/library.

Please note that all required and recommended materials should be referenced in APA style.