Effective Term: 200830 PUB 5499 - Strategic Planning in the Changing Public Environment

NOVA SOUTHEASTERN UNIVERSITY
H. Wayne Huizenga School
of Business and Entrepreneurship
Masters Programs

PUB 5499 - Strategic Planning in the Changing Public Environment


I. COURSE DESCRIPTION
This course emphasizes two broad approaches to strategic planning: explicit planning and adaptive planning. Students develop a working knowledge of how to do planning in the public sector according to these two approaches. In the usual way, students learn about the SWOT method, but then much more is gained by studying how planning is actually carried out according to three adaptive perspectives and other ancillary and explicit approaches including learning theory and contingency theory. Students learn what went wrong in the Katrina disaster and what continues to go wrong. The question is put: Can Americans plan? Finally, students review how local community and economic development planning occurs through resort to charettes and public-private partnerships. Prerequisite: PUB 5450.

II. PREREQUISITES
( GMP 5450 OR PUB 5450 )

III. LEARNING OUTCOMES
1) Describing, explaining and applying basic models of strategic planning.
2) Determining how to use planning models, when, why and where.
3) Being able to conduct research and relying on planning models.
4) Appreciating the difficulty of invoking planning models in highly political and structured institutional environments.

IV. COURSE MATERIAL
  1. Required Materials

    1. Textbooks
    2. Strategy Safari: A Guided Tour Through the Wilds of Strategic Management Henry Mintzberg, Joseph Lampel & Bruce Ahlstrand
      Simon & Schuster
      ISBN: 0743270576

      Essence of Decision: Explaining the Cuban Missile Crisis - 2.Edition Allison Graham & Phillip Zelikow
      AB Longman
      ISBN: 9780321013491


    APA Manual
    Effective October 1st 2009, the 6th edition of the APA Manual is required for all courses.

    NSU Bookstore
    Textbooks and Case Studies may be purchased from the NSU Bookstore (located in the University Park Plaza) by calling 1-800-509-2665 or online at http://www.nsubooks.bkstore.com.

  2. Recommended Materials
  3. None for this course.


The NSU libraries comprise the Alvin Sherman Library, Research, and Information Technology Center, East Campus Branch Library, Health Professions Division Library, Law Library and Technology Center, North Miami Beach Branch Library, University School Library Media Centers, and the William S. Richardson Ocean Science Library. Students are strongly encouraged to visit one of the physical locations and/or take advantage of the vast electronic library available for research. For more information, please visit http://www.nova.edu/library.

Please note that all required and recommended materials should be referenced in APA style.