The course offers a comprehensive analysis of emerging markets including but not limited to the BRIC countries (Brazil, Russia, India, and China). This course identifies issues germane to developing markets as they integrate into global economy. The conceptual framework used in this course covers three perspectives: multinational firms from developed countries seeking to tap into the vast potential of emerging markets; entrepreneurs and multinationals from emerging markets seeking to develop global, world-class organizations and global investors seeking to profit from opportunities in emerging markets. The course will build on pervious understanding of legal, cultural, political, and other environmental differences across countries to offer insights into evaluating risk and strategy in emerging markets. Prerequisites: ECN 5806.

( ECN 5806 OR GMP 5806 )

The course has three main objectives. First, students will learn how to evaluate the unique environments of these emerging markets, particularly assessing the risk involved in operating in these countries. Second, students will analyze how multinational firms can successfully compete in these markets. Finally, students will analyze the emergence of multinational firms from emerging markets and how they can successfully compete against established firms from developed countries.

Entrance Competencies:

It is expected that through prior undergraduate or graduate courses students will already be familiar with the major concepts and theories of management in terms of the following:

1)        Students will have a basic understanding of world events, politics, and macroeconomics.
2)        Students will have an understanding of international trade and investment theory
3)        Students will have an understanding of the political economy of international business

Exit Competencies:

By the end of the course, the students should be able to:

1)        Evaluate the unique environmental and institutional contexts of emerging markets
2)        Evaluate role of geography and resources in shaping competition in emerging markets.
3)        Evaluate and account for risk in emerging markets
4)        Design strategy and business models for firms doing business in emerging markets
5)        Design strategy and business models for firms from emerging markets
6)        Apply concepts of corporate social responsibility in emerging markets

1. Required Materials


1. Textbooks

Understanding Emerging Markets: Building Business Bric by Brick - 2007
Stephano Pelle
Sage Publications
ISBN: 0761935576


Harvard Business Reveiw on Emerging Markets - 2008

Harvard Business School Publishing
ISBN: 1422126498


2. Articles
3. Cases

Note: The professor will advise as to which cases will be used in class.


To purchase and access the cases for the SUMMER TERM, you will need to do the following. Go to:




http://harvardbusinessonline.hbsp.harvard.edu/relay.jhtml?name=cp&c=c58250


APA Manual
Effective October 1^st 2009, the 6th edition of the APA Manual is required for all courses.

NSU Bookstore
Textbooks and Case Studies may be purchased from the NSU Bookstore (located in the University Park Plaza) by calling 1-800-509-2665 or online at http://www.nsubooks.bkstore.com.

The NSU libraries comprise the Alvin Sherman Library, Research, and Information Technology Center, East Campus Branch Library, Health Professions Division Library, Law Library and Technology Center, North Miami Beach Branch Library, University School Library Media Centers, and the William S. Richardson Ocean Science Library. Students are strongly encouraged to visit one of the physical locations and/or take advantage of the vast electronic library available for research. For more information, please visit http://www.nova.edu/library.

Please note that all required and recommended materials should be referenced in APA style.