This course is designed to develop an understanding of the problems and opportunities present in the international business environment and the challenges involved in the development and implementation of the international corporate/marketing strategy. It includes an analysis of the environment of international markets, theories and models, market research methodology, and the market mix. Prerequisite: Graduate-level marketing.

( MKT 6120 )

LEARNING OUTCOMES:

To provide the student with an integrated framework for global decision-making. This enables you to practice, teach and research effectively in international marketing.

A. Entrance Competencies

It is expected that through prior graduate/undergraduate course and/or independent readings the student will be familiar with the:

1. basic economic aspects of international trade,
2. basic marketing concepts relating to marketing orientation, target marketing, marketing research, and the marketing mix, and
3. recent developmetns relating to global regions and emerging markets.

B. Exit Competencies

By the end of the course, the student should have acquired a working knowledge of:

1. the importance of global marketing strategy for business firms,
2. the trends shaping international trade, and the effects on the participating countries and firms,
3. the informational requirements needed for spotting emerging threats and opportunities in international markets, and the marketing research methodology useful for providing global market insight,
4. cross-cultural strategies,
5. joint ventures and international corporate linkages,
6. exporting and other market entry strategies,
7. how to develop marketing programs and strategies for foreign target markets,
8. the issues relevant to the standardization-adaptation debate,
9. marketing in key global regions and
10. the interaction between marketing and the other functional areas of international business.

1. Required Materials


1. Textbooks

NO TEXTBOOK REQUIRED

2. Cases


None


APA Manual
The APA Manual is a recommended textbook for all courses.
Effective July 1^st 2009, the 6th edition of the APA Manual is recommended for all courses.

NSU Bookstore
Textbooks and Case Studies may be purchased from the NSU Bookstore (located in the University Park Plaza) by calling 1-800-509-2665 or online at http://www.nsubooks.bkstore.com.

The NSU libraries comprise the Alvin Sherman Library, Research, and Information Technology Center, East Campus Branch Library, Health Professions Division Library, Law Library and Technology Center, North Miami Beach Branch Library, University School Library Media Centers, and the William S. Richardson Ocean Science Library. Students are strongly encouraged to visit one of the physical locations and/or take advantage of the vast electronic library available for research. For more information, please visit http://www.nova.edu/library.

Please note that all required and recommended materials should be referenced in APA style.