This course is designed to prepare D.B.A. candidates in marketing for the dissertation by providing them with the skills to develop theory within a marketing context. The students will be exposed to a structured theory development procedure and will complete a theory development paper. In addition, students will read and critique works in the field. Prerequisite: Graduate-level marketing.

( MKT 6120 )

LEARNING OUTCOMES:

1. To provide the student with a broad exposure to the methods of inquiry and knowledge development.
2. To understand the role of theory in providing a framework and direction for the development of the marketing discipline.
3. To review and evaluate the classic and contemporary foundation literature of the marketing discipline.
4. To explore related inter-disciplinary contributions to the marketing literature.
5. To assess the current state of the marketing discipline.
6. To assess the contribution of competing paradigms to development of marketing knowledge.
7. To identify the process of knowledge development and dissemination in the marketing discipline as well as the impediments to this process.
8. To review and formatively evaluate important topics and works conventionally associated with the field of Marketing.

Exit Competencies:

1. Student should be able to critically evaluate empirical research, including identifying the theory and nomological linkages in the research model.
2. Students will be able to write a propositional paper (suitable for publication at an academic conference) based on logical arguments and propositions developed from theory and the literature.
3. Students will be able to understand the process of theory development and testing.   
4. Students will be able to differentiate and make linkages among: general laws, bridge laws, and research hypotheses.

1. Required Materials


1. Textbooks

Foundations of Marketing Theory - 2002
Hunt, Shelby
M.E. Sharpe
ISBN: 0-76560929-0


Whats Behind the Research? Discovering Hidden Assumptions in the Behavioral Sciences - 1995
Slife, Brent D and Richard N Williams
Sage Publications
ISBN: 0-8039-5863-3



APA Manual
The APA Manual is a recommended textbook for all courses.
Effective July 1^st 2009, the 6th edition of the APA Manual is recommended for all courses.

NSU Bookstore
Textbooks and Case Studies may be purchased from the NSU Bookstore (located in the University Park Plaza) by calling 1-800-509-2665 or online at http://www.nsubooks.bkstore.com.

The NSU libraries comprise the Alvin Sherman Library, Research, and Information Technology Center, East Campus Branch Library, Health Professions Division Library, Law Library and Technology Center, North Miami Beach Branch Library, University School Library Media Centers, and the William S. Richardson Ocean Science Library. Students are strongly encouraged to visit one of the physical locations and/or take advantage of the vast electronic library available for research. For more information, please visit http://www.nova.edu/library.

Please note that all required and recommended materials should be referenced in APA style.