Effective Term: 200820 MKT 6830 - Seminar in Research Analysis for Marketing Decisions

NOVA SOUTHEASTERN UNIVERSITY
H. Wayne Huizenga School
of Business and Entrepreneurship
Doctoral Programs

MKT 6830 - Seminar in Research Analysis for Marketing Decisions


I. COURSE DESCRIPTION
The course is designed to help D.B.A. candidates master their understanding of the total process of generating and transforming data into information relevant to identification and analysis of issues in the field of marketing. Emphases are placed on research designs exploratory, descriptive, and causal; methodologies in measurement and scaling, sampling, and inferential statistics; techniques of data analysis parametric, nonparametric, simple, and multivariate. Students will gain experience in analyzing real-life marketing research data using either VAX or PC-based SPSS software. Prerequisite: Graduate-level marketing.

II. PREREQUISITES
( MKT 6120 )

III. LEARNING OUTCOMES
A. Entrance Competencies:
      
1) Basic statistics competency.
2) Basic market research (CSA 6120)

B. Exit Competencies:

1) Be able to enter, code and clean a data set and do simple statistical analysis.
2) Be able to choose an appropriate statistical procedure for a variety of research applications.   
3) Be able to run and interpret a series of multivariate statistical routines useful for dissertation research.

IV. COURSE MATERIAL
  1. Required Materials

    1. Textbooks

      2. Marketing Research: An Applied Orientation and SPSS 14.0 - 5.Edition - 2007
       Malhotra
      Pearson
      ISBN: 10:0132221179

    2. Articles

        3. Journal Articles as listed under each session


    APA Manual
    The APA Manual is a recommended textbook for all courses.
    Effective July 1st 2009, the 6th edition of the APA Manual is recommended for all courses.

    NSU Bookstore
    Textbooks and Case Studies may be purchased from the NSU Bookstore (located in the University Park Plaza) by calling 1-800-509-2665 or online at http://www.nsubooks.bkstore.com.


The NSU libraries comprise the Alvin Sherman Library, Research, and Information Technology Center, East Campus Branch Library, Health Professions Division Library, Law Library and Technology Center, North Miami Beach Branch Library, University School Library Media Centers, and the William S. Richardson Ocean Science Library. Students are strongly encouraged to visit one of the physical locations and/or take advantage of the vast electronic library available for research. For more information, please visit http://www.nova.edu/library.

Please note that all required and recommended materials should be referenced in APA style.