International Business Certificate
Working in an organization that does business globally requires knowledge and skills that transcend one's nationality. As the globe becomes more tightly knit, it is clear that businesses can no longer succeed as practiced in the past–particularly the management side of business. You may have vendors, customers and/or employees that are required to work with people that have differing views and standards of global interaction. As a manager, you will need to help those people be successful. The international business certificate program will teach you the behaviors and skills needed to lead your team and organization in today's borderless world.Class Formats:
- Alternating weekend classes on the main campus
Full-time professionals are available to discuss the international business certificate curriculum with you in greater detail. Simply call 800.672.7223 Ext. 25168 or contact our Enrollment Services Staff.
Required CoursesTotal credits: 15
|INB 5807||Foundations of Global Business|
|MKT 5833||Global Marketing|
|INB 5821||Cross Cultural Business Communication|
|INB 5822||Globalization and Emerging Markets|
|INB 5849||Global Strategy|
INB 5807 Foundations of Global Business (3 cr.)
Fundamentals of Global Business (3 Credits): The primary objective of this course is to effectively and systematically analyze the various institutional facets of the global business environment and their effect on the operations of firms. Globalization remains one of the most criticized and visible phenomena in recent decades. What problems do managers face while trying to exploit opportunities and address challenges in the global business environment? This course examines the institutional environment of global business, trade theory particularly in the light of political relations, foreign direct investment, supranational institutions that influence trade and investment, exchange rates and monetary systems. Attention is also devoted to country analysis, political risk and contemporary issues such as off-shoring, corporate social responsibility and sustainability. Prerequisite: ECNP 5003 or equivalent.
MKT 5833 Global Marketing (3 cr.)
This course is an overview of the unique aspects of marketing in the global economy that provides a framework for analysis. Emphasis is placed on the development of strategies for markets in diverse cultural, political, and economic situations. Focuses on foreign market analysis, target market identification, product planning, promotion, and channels of distribution. Prerequisite: MKTP 5005.
INB 5821 Cross Cultural Business Communication (3 cr.)
This course provides the theoretical and experiential framework for examining the meaning of culture in global business. By focusing on the analysis of national and organizational cultures, it aims to increase the student's awareness of cultural values and communication differences and similarities. This course facilitates student learning about diversity in a professional and ethical manner, by providing knowledge, sensitivity, and respect for the values of others, but equally important, with knowledge of and respect for their own values. Additionally, the course provides students practical means of managing cultural differences and negotiating across cultures. The course is interdisciplinary, drawing from studies of communication, anthropology, and sociology.
INB 5822 Globalization and Emerging Markets (3 cr.)
The course offers a comprehensive analysis of emerging markets including but not limited to the BRIC countries (Brazil, Russia, India, and China). This course identifies issues germane to developing markets as they integrate into global economy. The conceptual framework used in this course covers three perspectives: multinational firms from developed countries seeking to tap into the vast potential of emerging markets; entrepreneurs and multinationals from emerging markets seeking to develop global, world-class organizations and global investors seeking to profit from opportunities in emerging markets. The course will build on pervious understanding of legal, cultural, political, and other environmental differences across countries to offer insights into evaluating risk and strategy in emerging markets. Prerequisites: INB 5807 and INB 5821
INB 5849 Global Strategy (3 cr.)
Multinational firms compete globally for markets and resources and develop global strategy to guide them. This course focuses on understanding how firm's create competitive advantage in the global arena, and how firms can implement strategy, and covers the concepts of strategic management from a global perspective. The course uses an international corporate simulation which requires students to develop a strategy to lead their own company and implement the strategy through tactics for operations, management, marketing, finance, logistics, and manufacturing. The simulation is an interactive competition between firms and includes random environmental factors which play a moderating role by impacting the performance of individual firms. Students are measured by a 9 dimensional scorecard estimating their performance in each area and their preparation for the future. Prerequisites: INB 5807, INB 5821, INB 5822, and MKT 5833.
Because Master's level study extends knowledge and skills acquired in both the classroom and workplace, the successful completion of the following foundation courses are required in order to enroll in this certificate program. Satisfactory completion of foundation courses requires a "C" grade or better in each.
MKTP 5005 Introductory Marketing (3 cr.)
Introductory Marketing: This is a survey of the essentials of marketing. Covers the nature of marketing and its environment, selecting target markets, marketing research, customer behavior, and forecasting sales. Emphasis on marketing strategy planning. Course satisfies the program prerequisite of marketing for master's degree programs.