Management Certificate

The world of management in today's workplace is challenging. Successful managers need to possess the attitudes, knowledge, and skill sets that can only be learned at the Huizenga Business School, from professors who have researched them and employed them as managers in real-world companies. As you work through the courses in the Management Certificate program you will gain useful insights that will have immediate application. You will exchange ideas with others who are seeking to better position themselves in today's new organizational paradigms. A Management certificate will put you in a place where you can be the flashpoint.

Class Formats:
  • Alternating weekend classes on the main campus
  • Online

Full-time professionals are available to discuss the management certificate curriculum with you in greater detail. Simply call 800.672.7223 Ext. 25168 or contact our Enrollment Services Staff.

Required Courses

Total credits: 19
MGT 5012 21st Century Management Practices  
ISM 5014 Enterprise Information Systems  
MKT 5017 Delivering Superior Customer Value  
HRM 5030 Managing Human Resources  
MGT 5090 Entrepreneurial and Strategic Thinking  
MGT 5102 Value Integration Capstone  
(one-week course offered on the main campus only)

Course Descriptions

MGT 5012     21st Century Management Practices  (3 cr.)

Students will gain an understanding of leading state-of-the-art business theories and will be able to apply them to real-world situations. They will learn to understand and challenge the ideas of 20th century management thinkers, and to practice developing and challenging their own theoretical and applied models and paradigms.

ISM 5014     Enterprise Information Systems  (3 cr.)

Information and communication technologies are essential tools in today's global business environment. They are also important to the development of innovative business models. This course explores the use of these technologies both to build innovative systems to gain competitive advantage and also to optimize operations for competitive advantage, particularly through the use of enterprise systems. The implementation and use of these systems to build strategic partnerships and customer relationships are also discussed. Prerequisites: For Day MBA students only, ISM 5103 is required.

MKT 5017     Delivering Superior Customer Value  (3 cr.)

This course stresses the service aspects of an organization, especially customer service, marketing and organizational responsiveness, and how to create superior customer value. Via an integrated marketing and operations perspective and the use of case analysis, students will understand how to blend the delivery of service and quality, together with pricing strategies to maximize the value proposition. Strategies for optimizing and communicating customer value, measuring customer orientation, and relationship marketing are also examined.

HRM 5030     Managing Human Resources  (3 cr.)

Students will gain a working knowledge of planning, organizing, and managing human resource systems; and will gain hands-on abilities to design, direct, and assess human resource systems in enhancing relationships with internal and external customers, leading to organizational effectiveness.

MGT 5090     Entrepreneurial and Strategic Thinking  (3 cr.)

Students will gain a well-developed understanding of business enterprises and the entrepreneurial and strategic thinking that drives them in a dynamic, competitive regional, national, and global economy. Students will learn to apply entrepreneurial and strategic management practices (e.g., using case analysis) to organizations of varying sizes. Prerequisites: ACT 5060, ECN 5050, MGT 5020, MKT 5070, and QNT 5040.

MGT 5102     Value Integration Capstone  (4 cr.)

Students will develop the leadership skills to assume individual responsibility for effectively creating and producing appropriate regional, national, or global organizational outcomes; and skills in reflective thinking and critical analysis (e.g., using action research methods and tools) to convert organizational core competencies into organizational performance consistent with an organization's vision. Pre-Requisites: Student must be in good academic standing having fully completed all required courses. This class is pass/fail and does not calculate into the student's GPA. This course is not financial aid eligible when taken by itself. MGT 5012 & ISM 5014 & MKT 5017 & HRM 5030 & ACT 5060 & FIN 5080 & MGT 5090 & OPS 5095 or HRM 5240 & HRM 5260 & HRM 5300 & HRM 5340 & HRM 5355 & HRM 5360 & HRM 5365 & HRM 5375 & HRM 5381 & HRM 5385 or MGT 5012 & ISM 5014 & MGT 5020 & ECN 5050 & ACT 5060 & MKT 5070 & MGT 5940 & MKT 5950 (or MKT 5017 or MKT 5955) & ENT 5980 & ENT 5990 or MGT 5012 & ISM 5014 & ACT 5060 & MKT 5070 & OPS 5095 & FIN 5535 & FIN 5560.

Foundation Courses

Because Master's level study extends knowledge and skills acquired in both the classroom and workplace, the successful completion of the following foundation courses are required in order to enroll in this certificate program. Satisfactory completion of foundation courses requires a "C" grade or better in each.

FINP 5008     Business Finance  (3 cr.)

A survey of the essentials of finance and its environment. Financial management as it applies to organizations, ratio analysis, leverage, working capital management, capital budgeting, capital structure, and other concepts as they apply to business organizations. Course satisfies program prerequisite of finance for master's degree programs.

HRM 5030     Managing Human Resources  (3 cr.)

Students will gain a working knowledge of planning, organizing, and managing human resource systems; and will gain hands-on abilities to design, direct, and assess human resource systems in enhancing relationships with internal and external customers, leading to organizational effectiveness.

MKT 5070     Managerial Marketing  (3 cr.)

Students will gain a working knowledge of marketing management by learning to think strategically and to develop marketing plans aligning marketing initiatives with market opportunities. Students will be able to implement the functional strategies and marketing plans to optimize customer and organizational value. Prerequisite: MKTP 5005 or equivalent.

QNT 5040     Business Modeling  (3 cr.)

This course covers the techniques of problem solving, optimization and business modeling using the concepts of statistics and management science in a spreadsheet environment. The course focuses on that practical application of quantitative analytical techniques. Prerequisites: FINP 5008 and QNTP 5002 or equivalents.



Master's Program