Sport Revenue Generation Certificate
The most sought after individuals to sport organizations are those who can add to the revenue base by securing and activating sponsorship deals, maximizing sales, organizing fundraising events, and creatively leveraging emerging technologies to generate new revenue streams.
The Certificate in Sport Revenue Generation is a completely unique program, designed to meet the sports industry's growing demand for professionals who are dedicated to revenue enhancement. This program was designed to specifically provide students with revenue generation knowledge, skills, and techniques that will set graduates apart from other job candidates. This cutting edge program is literally a one-of-a-kind in the world of sport management education; no other program focuses so specifically on the knowledge and skills needed to generate revenue.Class Formats:
- Classes offered evenings on the main campus
- Sport Revenue Generation courses are stand alone courses with no prerequisites.
Full-time professionals are available to discuss the Sport Revenue Generation certificate curriculum with you in greater detail. Simply call 800.672.7223 Ext. 25168 or contact our Enrollment Services Staff.
Required CoursesTotal credits: 15
|SPT 5100||Sport Sponsorship Design and Strategies|
|SPT 5200||Sport Ticketing, Concessions and Merchandise Management|
|SPT 5300||Sport Event and Fundraising Strategies and Techniques|
|SPT 5400||Sport Revenue Generation and Emerging Technologies|
|MKT 5210||Advanced Sales Management Concepts|
SPT 5100 Sport Sponsorship Design and Strategies (3 cr.)
This course will explore advanced sport sponsorship design and strategies. Current techniques will be applied to case studies and projects for acquiring and evaluating potential revenue-generating sponsorships. Students will prepare thorough sponsorship plans and deliver proposal presentations reflecting proven techniques.
SPT 5200 Sport Ticketing, Concessions and Merchandise Management (3 cr.)
This course is designed to offer a comprehensive overview of the revenue generating streams of ticket sales, concession sales, and merchandise sales for various sport organizations. Students will gain an understanding of state-of-the-art strategies and theories being used in arenas, stadiums, and other sport based venues. They will learn to understand and appreciate the unique challenges and opportunities sport managers face and how to apply the theories and strategies learned to real world situations.
SPT 5300 Sport Event and Fundraising Strategies and Techniques (3 cr.)
This course is designed to provide an introduction to the principles of sport event management for the express purpose of raising funds. A conceptual framework will be developed through definitions, models, and the utilization of case studies. The planning, development, management, and implementation of strategies for successful fundraising events will be the focus. Specific topics will include event studies, bid preparation, securing sponsorship, negotiations, and volunteer management.
SPT 5400 Sport Revenue Generation and Emerging Technologies (3 cr.)
This course is designed to offer an overview of emerging technologies that will impact current and future revenue generating streams of sport organizations. Students will gain an understanding of state-of-the-art sport enterprise software, internet applications, mobile applications, and social media applications and how they are being utilized to generate new revenue streams. Students will learn to understand and appreciate the unique challenges and opportunities sport managers face as new technologies enter the market place and how to apply the theories and strategies learned to future opportunities.
MKT 5210 Advanced Sales Management Concepts (3 cr.)
The course provides a broad overview of the unique opportunities and challenges encountered in the process of managing the sales function. Initially, the course focuses on the distinctiveness and the importance of managing the sales function. From this point, the class begins to assess the aspects of sales management that are critical to the organization's success. The subjects discussed include sales forecasting, strategy, organization, human resources, appraisals and more. Each of the topics is examined through readings, discussions, lectures and specific cases. At the conclusion of the course, the student will have an appreciation for not only the unique challenges of sales management, but also the ways in which managers maximize the long-term productivity and profitability of the sales function. Prerequisite: MKTP 5005 or equivalent.
Because Master's level study extends knowledge and skills acquired in both the classroom and workplace, the successful completion of the following foundation courses are required in order to enroll in this certificate program. Satisfactory completion of foundation courses requires a "C" grade or better in each.
ECN 5050 Economic Thinking (3 cr.)
Economic Thinking is a methodology that focuses on the role of incentives in the marketplace. The course reviews the components of markets, how markets function, factors that influence consumer and producer behavior, market structures, market power and the appropriate role of government in the marketplace. The second part of the course focuses on the measures of economic activity used to assess the impact of inflation, unemployment, economic growth, and exchange rates on the national and local economy. Prerequisites GMPF 5003 Or ECNP 5003 or ECON 2020 or ECN 2020.
FINP 5008 Business Finance (3 cr.)
A survey of the essentials of finance and its environment. Financial management as it applies to organizations, ratio analysis, leverage, working capital management, capital budgeting, capital structure, and other concepts as they apply to business organizations. Course satisfies program prerequisite of finance for master's degree programs. This course is not financial aid eligible if taken by itself. Students must be taking an aid eligible course from their degree program with this course in order to receive financial aid.
FIN 5080 Applying Managerial Finance (3 cr.)
Students will learn the basic concepts and analytical techniques needed to understand, identify, and solve financial decision-making problems. Topics covered in this course include time value of money, financial statement analysis, risk and return, corporate valuation, capital budgeting, and using Excel for financial analysis. Prerequisites: ECN 5050 and QNT 5040
One of the following two courses:
QNT 5040 Business Modeling (3 cr.)
This course covers the techniques of problem solving, optimization and business modeling using the concepts of statistics and management science in a spreadsheet environment. The course focuses on that practical application of quantitative analytical techniques. Prerequisites: FINP 5008 and QNTP 5002 or equivalents.
FIN 5805 Financial Decisions for International Managers (3 cr.)
Students will learn the basic concepts and analytical techniques needed to understand, identify, and solve financial decision-making problems. Topics covered in this course include time value of money, financial statement analysis, risk and return, corporate valuation, capital budgeting, and using Excel for financial analysis. Prerequisites: ACTP 5001,FINP 5008, and QNT 5040