| Driving Traffic to Your Website |
| 2 days, Open Enrollment and In-house Offering | 1.2 CEUs |
| REGISTER ONLINE | ON-SITE DELIVERY | ALUMNI DISCOUNT | EMPLOYEE DISCOUNT | |
 Building websites is no longer just an exercise in attention getting and professional aesthetics. The challenge today is building a site that steers your targeted audience to your site. Moreover, as more marketers devote the bulk of their marketing budgets to internet driven communications, your page rank on search engines will likely outweigh all other advertising advantages. To compete in this arena, however, requires smart planning and broad knowledge of the complexities associated with maximizing your site exposure. Add to that the challenge of restricting your marketing budgets to geo-targeted audiences, and you can easily become overwhelmed with the myriad of strategies for boosting your search engine marketing (SEM) benefits, exposure through social networks, online media, targeted email campaigns, e-releases, and the blogosphere. This course will provide you a current snapshot of successful strategies used to capture, engage and retain the right visitors to your site.After completing the program, you will learn to: v Climb search engine rankings by designing sites for natural search engine optimization (SEO) |
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PROGRAM DESCRIPTION ~ Attracting New Visitors by Climbing Search Engine Rankings Designing for Natural (Organic) Search Engine Optimization Optimizing your Paid Search Marketing Boosting the Link Popularity of your Website ~ Attracting New Visitors through Geo-Targeted Banner Advertising Researching your Target Markets Encountering Ready Customers Finding the Right Site for Banner Ad Placement Employing Advanced Targeting Methods to Pinpoint Ad Receptiveness ~ Attracting New Visitors through Social Media Optimization (SMO) Maximizing the Viral Potential of your Video Clips Optimizing Social Media for Online Community Visibility Joining Popular & Relevant Forums Related to your Website ~ Attracting New Visitors through Newsworthiness Writing E-releases & Feature Articles for Topical Attraction Distributing E-releases & Feature Articles for Maximum Exposure ~ Keeping Traffic by Building 'Stickiness' Building Content that Mesmerizes Fulfilling a Need & Making the Site Valuable to the Intended Audience Building Simplicity, Familiarity and User Friendly Navigation Getting Visitors to Interact with your Website ~ Re-Attracting & Retaining Visitors through Targeted E-blasts & Ezines Finding Opt-in Lists Relevant to Target Segments Boosting Opt-in Response Rates for HTML Email ~ Managing Budgets, Trade-Offs & Follow-up Developing Relevant Metrics for Budget Allocations Split Testing Ads and Placement Options Establishing Follow-Up Database Driven Precision Email Campaigns |
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AUDIENCE Those responsible for the design, management, and marketing of websites; including websites web designers, e-business developers, entrepreneurs, internet marketing consultants, and information technology, marketing, and public relations personnel.
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PROGRAM DATES / LOCATIONS December 10-11, 2009 l 9:00 a.m.-4:00 p.m. l NSU Miami-Kendall Educational Center
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INSTRUCTOR/S Joe Laratro
As founder of Tandem Interactive (Fort Lauderdale, FL), Joe consults on all facets of search engine marketing including optimization, natural search, paid search marketing, social media marketing, ROI analysis and Web analytics. He is an active board member and speaker at Webmaster World and Search Engine Strategies (SES) conference and MSN adCenter Search Council. As one of the first certified Google AdWords Professionals, Joe's work is frequently cited in Internet Retailer, eMarketer, DMNews, eWeek, MediaPost and Target Marketing. Dr. Jim Barry  Jim is a marketing consultant for B2B Marketing Concepts and marketing professor at NSU where he recently received the Huizenga School's Faculty of the Year Award. As a graduate of the University of Notre Dame, Jim served in a variety of executive marketing roles with GE, BFGoodrich, AT&T, Rockwell Collins and start-up ventures. His teaching experience covers a wide range of marketing communications, salesmanship, internet marketing, and international marketing courses. |
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PROGRAM FEE Fee of $725 includes tuition, instructional materials, and coffee breaks.
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ON-SITE OFFERING/S 
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REGISTRATION
We encourage you to register early to reserve your place in the class.
Register online. Click here or visit our homepage. | Website: http://nova.edu/execed (programs listed by category) Register by phone. Call us | Toll Free: 800.672.7223, ext. 25137 or | Tel: 954.262.5137 Click here to download registration form.  .Register by e-mail. Download registration form and send via e-mail attachment. | E-mail: execed@nova.edu Register by fax. Download registration form and send via fax. | Fax: 954.262.3188 Register by mail. Download registration form and send via mail. | Hudson Institute of Entrepreneurship and Executive Education
H. Wayne Huizenga School of Business and Entrepreneurship Nova Southeastern University 3301 College Avenue, Carl DeSantis Building, Suite 2088 Fort Lauderdale-Davie, FL 33314 Class size is limited; enrollment is on a space-available basis. We accept the following forms of payment: check (payable to "Nova Southeastern University") and credit card (Visa, MasterCard, or American Express). Payment arrangements must be made for your registration to be considered complete. |
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SUBSTITUTION, CANCELLATION, AND TRANSFER POLICIES
Program fees are due in full upon application to the program. If you are unable to attend this program, we will accept an appropriate substitute participant to take your place up to the day of the program. There is a $75 administration fee for substitutions made less than two weeks prior to the start of the program. NSU will grant an 80 percent refund for cancellations made two or more weeks prior to the start of the program. For cancellations made within two weeks prior to the start of the program, a 50 percent refund will be granted. There is no refund if you withdraw after the start of the program. We will allow one transfer of this registration to a future offering of the same program. We will charge an administration fee for any future postponements. Fees and dates are subject to change without notice. |
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CONTACT INFORMATION For additional program information, please contact us at: Hudson Institute of Entrepreneurship and Executive Education http://nova.edu/execed (programs listed by category) |
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PROGRAM STAFF Dr. Vincent S. Daniels l Executive Director l vdaniels@nova.edu |
