Dr. Russell Abratt
abratt@nova.edu
Russell Abratt is a Professor of Marketing at the Huizenga School at Nova Southeastern University, Fort Lauderdale. He was Associate Dean-Internal Affairs between March 2006 and June 2008. He was Director of Academic Programmes and the FNB Professor of Marketing at the Graduate School of Business Administration, University of the Witwatersrand, Johannesburg. He holds a B.Com, MBA and a Ph.D, in Business Administration. Before entering the academic world, Professor Abratt worked in Operations Management for Foschini and in Marketing Management for Frank and Hirsch, the South African distributors of Citizen, Aiwa, Nikon and Polaroid among others. Subsequently he has acted as a marketing strategy consultant for many organizations in a variety of industries, mainly in South Africa, Zimbabwe and Swaziland. These include 3M, Pfizer, Unilever, Dow, BIC, HP and Microsoft. He has done consulting work/training in Russia, Ukraine, Poland, China, Ivory Coast, Kenya, USA, Australia and the UK.
He has been a visiting professor at leading business schools in the USA, the UK and Australia. These include University of Florida, Ohio State University, University of Melbourne, University of Western Australia, Warwick University and Rotterdam School of Management. Russell has authored or co-authored three books on Marketing and Sales Management and has had over ninety articles published in international journals. These include Business Horizons, the European Journal of Marketing, Industrial Marketing Management, Journal of Advertising Research, Journal of Business Ethics, Journal of Business and Psychology, International Journal of Advertising, International Journal of Bank Marketing, International Journal of Retail and Distribution Management, Journal of Retailing and Consumer Services, Journal of Product and Brand Management, Journal of Services Marketing, Journal of Brand Management, Tourism Management and the Journal of Marketing Management.
He has also been the recipient of a number of distinguished teacher awards and presented a number of papers at international conferences and seminars.
