Dr. Art Weinstein

art@nova.edu

Art Weinstein is Professor and Chair of Marketing in the H. Wayne Huizenga School of Business and Entrepreneurship at Nova Southeastern University, Fort Lauderdale, Florida. Dr. Weinstein is a two-time recipient of the Huizenga School's "Faculty of the Year" award (2004 & 1997). He earned his Ph.D. in Marketing from Florida International University.

Dr. Weinstein teaches a variety of graduate and undergraduate marketing courses and executive seminars with a customer-oriented, marketing strategy focus. These include Delivering Superior Customer Value, Marketing Management and Research, Marketing Principles and Applications, and Market Segmentation.

Dr. Weinstein is an internationally known expert in market definition/ segmentation and customer value. He has consulted for leading high-tech manufacturers, publishers, service firms, universities, government agencies, and trade associations.

Dr. Weinstein is the author of 6 books and more than 60 scholarly articles and papers. His two latest books are the “Handbook of Market Segmentation”, 3rd edition (Haworth Press, 2004) and “Superior Customer Value in New Economy”, 2nd edition with Dr. William C. Johnson (CRC Press, 2004).