Yuewu Li, Ph.D.
Assistant Professor of Marketing
yli@nova.edu Education:
- PHD - Texas Tech University - Business Administration, Marketing
Yuewu Li is an Assistant Professor of Marketing at Nova Southeastern University. He received his Ph.D. from Texas Tech University. His research interests are in the area of Marketing Strategy, Venture Marketing/Branding, and Digital Branding. His doctoral dissertation is focused on understanding the role of marketing in ventures and the venture capital market. He has presented his research at several conferences including the American Marketing Association Conference, ISMS Marketing Science Conference.
MKT 3050 Marketing Principles and Application
ACME 2024 (track chair of PERSONAL SELLING AND SALES MANAGEMENT)
Li, Yuewu, Xinchun Wang, Alejandra Melo-Marin, and Mayukh Dass, “Building New Venture Legitimacy Through Marketing: The Signaling Role of Branding Efforts”, 2023 AMA Winter Academic Conference.
Li, Yuewu, Xinchun Wang, Alejandra Melo-Marin, and Mayukh Dass, “An Examination of the Effects of Venture Branding Efforts on Ventures’ First-round Financing Performance”. The 43rd ISMS Marketing Science Conference Virtual Conference.
Li, Yuewu, Xinchun Wang, Alejandra Melo-Marin, and Mayukh Dass, “An Examination of the Effects of Venture Branding Efforts on Ventures’ First-round Financing Performance”. The 43rd ISMS Marketing Science Conference Virtual Conference.
Wang, Yangmei, Yuewu Li, and Jiao Li (2021), “Hospital Lobbying and Performance”. Journal of Governmental and Nonprofit Accounting, 10 (1); 1-25.