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B.S.B.A. Marketing Major

Your future success is serious business. With your major in marketing from NSU's H. Wayne Huizenga College of Business and Entrepreneurship, you'll have the tools and knowledge you need to get ahead. NSU is known for being innovative and entrepreneurial, and you'll appreciate this stimulating atmosphere both inside and outside the classroom.

What you'll study
Build a strong foundation with core coursework. Then progress into your marketing major requirements in consumer behavior, integrated marketing communication, and marketing research and strategy. Find your perfect concentration among a variety of choices including marketing management, digital and social media, global markets, and more.

How you'll learn more
Realize your potential with internships, competitive projects, and professional student organizations such as the American Marketing Association chapter at NSU while obtaining your degree in marketing. Rub shoulders with graduate students and the Huizenga College of Business' more than 100 corporate partners. Benefit from experienced faculty members, differentiated marketing concentrations and the Executives and Entrepreneurs in Residence program and distinguished lectures.

Where it can take you
You'll be ready for marketing careers in today's challenging and changing marketplace, including careers in sales, brand management, promotion, customer service, direct marketing, event planning, advertising, digital and social media, and international marketing. The field of marketing is diverse and growing, and skilled marketing managers can create their own pathway.

Visit the Marketing Faculty's Real-World Marketing Ideas and Strategies blog

Nova Southeastern University has been selected as one of the Best Online Bachelor's in Marketing for 2017! Congratulations!

Review the approximate annual cost of tuition, housing, studying part-time, and other options.

Tuition and Fees

Select the button here and begin the application process by choosing the term you wish to enter.

Request Info / NSU Application

  • Daytime: Traditional full-time day classes are offered at our main campus in Fort Lauderdale, FL.
  • Evening: If you prefer courses later in the day, enroll at our main campus.
  • Online: All of our marketing concentrations are also fully online.
  • Terms: 8 week terms.

Upon completion of the B.S.B.A. in Marketing, graduates will be able to:

  1. Apply in detail the practices and principles common to the marketing function;
  2. Apply marketing principles to analyze, plan, implement, and control marketing operations;
  3. Demonstrate knowledge and comprehension of brand and marketing management as well as selling and integrated marketing communication;
  4. Demonstrate proficiency in marketing research by making appropriate suggestions to resolve marketing problems and interpret marketing research results;
  5. Suggest appropriate marketing strategies and tactics for domestic, global business and consumer markets;
  6. Demonstrate competency of the Internet and interactive marketing technologies as a promotional medium and distribution channel.

This curriculum is for new B.S.B.A. Marketing students starting in the fall of 2017 If you began the B.S.B.A. Marketing major prior to the fall of 2017 please contact the Office of Academic Advising and set up an appointment with your advisor.

Total credits: 120

General Education Requirements (30 Credits)

Business Core (39 credits)
ACT 2020 Foundations of Accounting 1 3 credits
ACT 2030 Foundations of Accounting 2 3 credits
FIN 3010 Corporation Finance   3 credits
INB 3550 International Business   3 credits
ISM 3660 Management Information Systems   3 credits
MGT 2050 Principles of Management   3 credits
MGT 2150 Business Law I   3 credits
MGT 4100 Business Ethics   3 credits
MGT 4170 Organizational Behavior   3 credits
MGT 4880 Business Strategy and Policy   3 credits
MKT 3050 Marketing Principles and Application   3 credits
OPS 3880 Operations Management   3 credits
TECH 1110 Technology in Information Age   3 credits
Marketing Major Requirements (12 credits)
MKT 3060 Consumer Behavior   3 credits
MKT 4100 Integrated Marketing Communication   3 credits
MKT 4700 Marketing Research   3 credits
MKT 4710 Marketing Strategy   3 credits
Students are required to select four of the following electives:
Marketing Electives (12 Credits)
MKT 3100 Services Marketing   3 credits
MKT 3210 Professional Selling   3 credits
MKT 3320 International Marketing   3 credits
MKT 3510 Customer Value & Relationship Marketing   3 credits
MKT 3600 Digital and Search Engine Marketing   3 credits
MKT 3605 Content Marketing   3 credits
MKT 3610 Social Networking   3 credits
MKT 3800 Entrepreneurial Marketing   3 credits
MKT 3900 Marketing Internship   3 credits
Open Electives (27 credits)

Contact Us for additional information or proceed to our Application for Admission.

Current students: Please consult your Academic Advisor for program requirements or access SharkLink for your CAPP report. Program requirements are subject to change, and your Academic Advisor or CAPP report can provide you with the courses required for your catalog term.

Full-Time professionals are available to discuss the Bachelor of Science in Business Administration Marketing Major curriculum with you in greater detail. Simply call 800.338.4723 or contact our Office of Undergraduate Admissions.

Business Core Courses
Marketing Major Courses
Paiton Meurer, Market Research Analyst - Office Depot
Huizenga Marketing Graduate Paiton Meurer My experience as a marketing student at Nova Southeastern University was a memorable, yet valuable time of my life that set me up for future success in my career. NSU's classrooms are very small, which grants you the ability to personally get to know each of your professors and flourish as a student. I found this unique characteristic to be extremely helpful in regards to making connections, as well as having mentors to guide you down the right path or assist you with challenges you may face. Nova's marketing internship program was also advantageous due to the fact that students receive course credit while obtaining the necessary hands-on skills of the workforce. Completing internships were most beneficial in regards to acquiring a competitive advantage and differentiating yourself from other post-graduates. Overall, the skills and real-world experience Nova Southeastern University provided prepared me for a full-time career immediately upon graduation at one of Fortune's Top 500 Companies to Work For.

Jenny Shrestha, Master Data Analyst - Citrix Systems
I chose to pursue my undergraduate degree at Huizenga College of Business and Entrepreneurship from Nova Southeastern University for a few reasons, but the number one reason was the support from my classmates and the faculty members. Throughout my time in NSU, I was continuously learning and growing. The faculty and professors were always challenging students to learn and explore from the real world business scenarios which helped me to get an internship which led to a full time job. I am thankful to my professors and the NSU Marketing Department for guiding me through the courses and always being accessible. NSU gave me the opportunity and the skills which now I am able to utilize and grow in my career. Overall, the whole program was excellent and I gained enormous knowledge. Huizenga Marketing Graduate Jenny Shrestha

Alex Paez, Director of Operations - South Florida Multispecialty Associates
Huizenga Marketing Graduate Alex Paez I currently hold a Bachelor's Degree of Science in Business Administration with a minor in Marketing from the Huizenga College of Business and Entrepreneurship at Nova Southeastern University. What drew me to Nova is the small class sizes. That has given me the opportunity to have a personal connection with my professors and other students. Although I did not originally intend to pursue a minor in Marketing, that changed when I took the class "Buyer Behavior" with Dr. Suri Weisfeld-Spolter and I began to understand how marketing works from a professional standpoint. As I continued taking additional marketing classes, I learned something valuable from every professor who taught in the program. The minor that I earned in Marketing gave me knowledge and skills that I utilize every day as a professional. I am now a graduate student at Nova Southeastern University completing an M.B.A. because of the great experience I had earning my undergraduate degree.

Richelle Carach - Educator, lululemon athletica
While earning my degree at Nova Southeastern University, I felt as though I was always supported. There were countless tools and resources offered outside of class, and the professors always went out of their way to put me in a position to succeed. There are also a number of hands-on opportunities to get out of the classroom to experience the "real-world" workplace no matter what your major is. After completing my Bachelor's degree in Business Marketing, I feel confident in the knowledge and experience I gained while attending NSU. Go Sharks! Huizenga Marketing Graduate Richelle Carach

Michelle Merida, Manager of Marketing - NSU College of Optometry
Huizenga Marketing Graduate Michelle Merida The H. Wayne Huizenga College of Business & Entrepreneurship has provided me with the essential skills necessary to become a professional in the marketing industry. Throughout the course of my four years as a student, my professors demonstrated expert knowledge in the marketing field and integrated real world experiences into the curriculum to help students better understand the concepts. It was quite the honor to be taught by the best and brightest who are renowned in the marketing field as referred authors, researchers, experts, and mentors. Communicating with my professors was never a challenge and I strongly appreciate the level of professionalism displayed by the administrators, faculty, and staff of the college. Their eagerness to provide individualized emphasis on each student has influenced me to move forward with pursuing a Master of Business Administration degree with a concentration in Marketing. I look forward to utilizing the knowledge and skills I gained to perform to the best of my ability as the Manager of Marketing for the NSU College of Optometry.

Taylor Brown - Member of the Co-Ed Business Fraternity Alpha Kappa Psi and NSU Razor's Edge Scholar
It is difficult to picture my life without the H Wayne Huizenga College of Business and Entrepreneurship. There are too many mentors, friends, and people I have come to regard as family in the college for me to be who I am without it. My studies have shaped my leadership, exposed me to different fields and interests, and has surrounded me with a peer group that supports and challenges me to grow. In addition, the curriculum is not only interesting, but is also taught in an environment in which I thrive. Coming from a small school, I couldn't tolerate being a small fish in an enormous, 300-student pond. Class sizes at Nova Southeastern University are small, and Huizenga College classes are taught by individuals with an incredible wealth of experience in their respective fields. I loved my Entrepreneurial Experience and Services Marketing classes that had individualized attention the entire way. I look forward to when I can come back to the H Wayne Huizenga College of Business and Entrepreneurship as a successful alumnus. I owe my bright future career to this school, coming back and giving back are the least I can do. Huizenga Marketing Graduate Taylor Brown

The four-year plan of study, provided here, is intended to assist students in planning their schedule for their four years at NSU. This document presents an overall idea of the order in which courses might be taken in a four-year plan during a student's college career and are intended for use with academic advising services.

Plan of Study

Minors and concentrations are intended to allow you to pursue an area of study in greater depth. All students are encouraged to complete one or more minors to prepare them for careers or graduate studies. Your mastery of the subject matter will provide you the competitive advantage you need in your career or graduate study.

Huizenga Marketing Student Carlos Gutierrez Carlos Gutierrez, B.S. Marketing student, is the 2014 winner of the Ortiz Gaming Writing Contest, for a paper submitted in his MKT 4100: Integrated Marketing Communications course taught by Dr. Maria Petrescu. The competition accepted submissions from students in different majors, such as Marketing, Communications, Journalism, Public Relations and Pre-Law, from South Florida colleges. While the competition only required a minimum 500 word editorial style article about Ortiz Gaming, Carlos formulated a complete IMC Strategy Proposal, which placed him in the winning position. Entries were judged on creativity, professionalism and factual content. Ortiz Gaming, from Boca Raton, will award a prize of $500 for his outstanding efforts.
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